53
incense waterfall
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-36.6% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Great495.49avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.41avg listing price — sweet spot $15–$100
Price range
Bad£3.27–£18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£57K£57K/yr · 226K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand