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fridge calendar
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great£3.67–£70.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,987.9avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£112K£112K/yr · 158K searches
Signals Out of Stock