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61

fridge calendar

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 75Conversion 72Competition 70Returns 96Price range 81Avg price 39Brand share 69Review moat 45Quality gap 35

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great£3.67–£70.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+60.9%

90-day search growth — must beat 0% to launch

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,987.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.65

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£112K

£112K/yr · 158K searches