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50

hummus

Worth a look

Shows searches that convert (37.5% search→purchase), but prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list.

Market size 42Growth 39Conversion 100Competition 57Returns 100Price range 0Avg price 6Brand share 8Review moat 83Quality gap 43

Conversion

Incredible37.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great340.5

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£217K

£217K/yr · 293K searches

Growth

Okay+10.8%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Avg price

Bad£1.98

avg listing price — sweet spot $15–$100

Price range

Bad£1.06–£3.55

cheapest to priciest tracked listing — scored on the share inside $15–$100