hummus
Worth a lookShows searches that convert (37.5% search→purchase), but prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list.
Conversion
Incredible37.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great340.5avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£217K£217K/yr · 293K searches
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£1.98avg listing price — sweet spot $15–$100
Price range
Bad£1.06–£3.55cheapest to priciest tracked listing — scored on the share inside $15–$100