51
60 toilet rolls
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.29avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.95–£23.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£210K£210K/yr · 78K searches
Review moat
Bad4,274.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand