37
north face jacket for women
Skip itSoft demand (-59.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£51.52avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Good613.07avg incumbent reviews — the moat a new listing must climb
Price range
Good£11.10–£138.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad£45K£45K/yr · 224K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.7%90-day search growth — must beat 0% to launch