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37

north face jacket for women

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Soft demand (-59.7% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 5Competition 84Returns 20Price range 66Avg price 93Brand share 35Review moat 72Quality gap 47

Avg price

Great£51.52

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Review moat

Good613.07

avg incumbent reviews — the moat a new listing must climb

Price range

Good£11.10–£138.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Market size

Bad£45K

£45K/yr · 224K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-59.7%

90-day search growth — must beat 0% to launch