trolley
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Great$65.29avg listing price — sweet spot $15–$100
Review moat
Great485.36avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$19.55–$166.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 10K searches
According to Flapen's Amazon Singapore niche tracking, trolley is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
trolley market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$7K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 45%
- Out of stock
- 14.8%
- Avg brand age
- 55 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
20%
- STANLEY18%
- LEIL17%
- iCarlife15%
- Generic15%
- アイリスプラザ7%
- MUJI7%
Demand
Weekly Amazon search volume, last 47 weeks — -6.9% search growth over the last 90 days.Top trolley search terms
- trolley5K/yr
- foldable trolley1K/yr
- trolley cart2K/yr
- trolley with wheels867/yr
Top trolley products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stanley Hand Truck Yellow & Black SXWTD-FT585
STANLEY$166.364.7★2,062 rev
iCarlife Platform Truck With Fence - Heavy Duty Dolly 200KG Capacity Foldable Flatbed Cart With Nonslip Points 5in Swivel Wheels for Warehouse (72 * 48)
iCarlife$87.470.0★0 rev
LELYFIT Folding Hand Truck Portable Folding Hand Cart W/Fixed Rope 360 Rotating Wheel 110lbs Capacity Fold Up Dolly Ideal for Home Auto Office Travel Use(50KG)
LEIL$36.205.0★2 rev
3 Tier Multipurpose Trolley Kitchen Storage Trolley ABS Tray With Wheels Utility Rolling Cart for Kitchen Kids Room Office Classroom White color
Generic$19.555.0★4 rev
Iris Plaza PH1504 Folding Dolly Blue Load Capacity 330.7 lbs (150 kg) Compact Lightweight Quiet Casters Neat Storage Steel
アイリスプラザ$53.173.6★2,160 rev
Newest
by launch dateLELYFIT Folding Hand Truck Portable Folding Hand Cart W/Fixed Rope 360 Rotating Wheel 110lbs Capacity Fold Up Dolly Ideal for Home Auto Office Travel Use(50KG)
LEIL$36.202 rev
iCarlife Platform Truck With Fence - Heavy Duty Dolly 200KG Capacity Foldable Flatbed Cart With Nonslip Points 5in Swivel Wheels for Warehouse (72 * 48)
iCarlife$87.470 rev
Wawxmo Folding Hand Truck Aluminum Portable Folding Hand Cart 180lbs Capacity Hand Cart and Dolly Ideal for Home Auto Office Travel Use Black
Wawxmo$57.56365 rev
3 Tier Multipurpose Trolley Kitchen Storage Trolley ABS Tray With Wheels Utility Rolling Cart for Kitchen Kids Room Office Classroom White color
Generic$19.554 rev
LELYFIT Moving Platform Hand Truck 440lb/200kg Trolley Cart with 6 Wheels Heavy Duty Folding Hand Truck for Luggage Travel Shopping Auto Moving and Office Use (6-wheels)
LEIL$83.8736 rev
Trending
90-day click momentumStanley Hand Truck Yellow & Black SXWTD-FT585
STANLEY$166.364.7★
Wawxmo Folding Hand Truck Aluminum Portable Folding Hand Cart 180lbs Capacity Hand Cart and Dolly Ideal for Home Auto Office Travel Use Black
Wawxmo$57.564.7★
iCarlife Platform Truck With Fence - Heavy Duty Dolly 200KG Capacity Foldable Flatbed Cart With Nonslip Points 5in Swivel Wheels for Warehouse (72 * 48)
iCarlife$87.470.0★
3 Tier Multipurpose Trolley Kitchen Storage Trolley ABS Tray With Wheels Utility Rolling Cart for Kitchen Kids Room Office Classroom White color
Generic$19.555.0★
Iris Ohyama RMH-421 Connected Mini Flat Trolley Beige
アイリスオーヤマ(IRIS OHYAMA)$27.134.4★
What buyers say about trolley
What buyers praise and complain about, mined from review topics.What buyers love
“Handy tools”
“foir wheels makes it easy to go in multiple directions”
“Works as it should”
“Value for money”
Top return reasons
Common questions
- Is trolley profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 11 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the trolley niche?
- 9 brands and 11 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.
- What does it cost to enter the trolley niche?
- Listings span $19.55–$166.36; the average listing price is $65.29 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.