- Flapen Score
- 32 / 100Ranks 137 of 287 Electronics niches · on the category median32
- Market size
- $6K/yr28K searches / yr
- 90-day growth
- +56.4%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 11 sellers
Flapen Score
Yoto against its category
The dotted line is the Electronics average. Past it, Yoto is stronger. Inside it, weaker.
Market
The Yoto market on Amazon at a glance
Shoppers on Amazon Singapore searched for Yoto 28K times last year and spent an estimated $6K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +56.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $6Ka year
- Top search term
- yoto10K searches a year
02 · Price
A sale here is worth $137.86.
Listings sell for $137.86 on average, from $17.44 to $348.92. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $137.86 that is $0 to $14K a year per listing.
- Average price
- $137.86above the $15 to $100 sweet spot
- Price range
- $17.44–$348.92
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #312 within Electronics. It carries 479 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 43%
- Out of stock, average day
- 24.5%
- Average rank
- #312in Electronics
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 479per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Yoto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
YOTO Player (3rd Gen.) + Create Your Own Card - Kids Bluetooth Audio Speaker All-in-1 screen-free device for stories music podcasts radio white noise thermometer night light
- Price
- $211.85
- Rating
- 4.8/5
- Reviews
- 821
- Age
- 1y ago

Yoto Player + Starter Pack Bundle Kids Screen-Free Bluetooth Audio Speaker & 7 Card Pack Play Audiobook Stories Music Podcasts Radio Sleep Sounds Ok-to-Wake Alarm Clock with Nightlight Ages 3-12+
- Price
- $348.92
- Rating
- 4.6/5
- Reviews
- 652
- Age
- 6y ago

Yoto Player (3rd Gen.) + Make Your Own Card Kids Bluetooth Audio Speaker All-in-1 Screen-Free Device Plays Stories Music Podcasts Radio White Noise Thermometer Nightlight Ok-to-wake Alarm Clock
- Price
- $238.97
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 3y ago

Yoto Super Simple Songs Collection 4 Kids Musical Cards for Use with Player & Mini All-in-1 Audio Player Educational Screen-Free Listening with Fun Singalong Music for Playtime Parties Travel
- Price
- $83.18
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 11mo ago

Yoto Winnie The Pooh: The Complete BBC Collection - Kids Audiobook Story Cards for use with YOTO Player & Mini Story Box Speaker
- Price
- $41.51
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 2y ago
Trending
estimated 90-day click momentum
Yoto Super Simple Songs Collection 4 Kids Musical Cards for Use with Player & Mini All-in-1 Audio Player Educational Screen-Free Listening with Fun Singalong Music for Playtime Parties Travel
- Price
- $83.18
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 11mo ago

Yoto Player (3rd Gen.) + Make Your Own Card Kids Bluetooth Audio Speaker All-in-1 Screen-Free Device Plays Stories Music Podcasts Radio White Noise Thermometer Nightlight Ok-to-wake Alarm Clock
- Price
- $238.97
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 3y ago

YOTO Player (3rd Gen.) + Create Your Own Card - Kids Bluetooth Audio Speaker All-in-1 screen-free device for stories music podcasts radio white noise thermometer night light
- Price
- $211.85
- Rating
- 4.8/5
- Reviews
- 821
- Age
- 1y ago

Yoto Winnie The Pooh: The Complete BBC Collection - Kids Audiobook Story Cards for use with YOTO Player & Mini Story Box Speaker
- Price
- $41.51
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 2y ago

Yoto Player + Starter Pack Bundle Kids Screen-Free Bluetooth Audio Speaker & 7 Card Pack Play Audiobook Stories Music Podcasts Radio Sleep Sounds Ok-to-Wake Alarm Clock with Nightlight Ages 3-12+
- Price
- $348.92
- Rating
- 4.6/5
- Reviews
- 652
- Age
- 6y ago
Newest
by launch date
Yoto Super Simple Songs Collection 4 Kids Musical Cards for Use with Player & Mini All-in-1 Audio Player Educational Screen-Free Listening with Fun Singalong Music for Playtime Parties Travel
- Price
- $83.18
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 11mo ago

TXEsign - Silicone Case for Yoto Mini (2024 Edition) Travel Carrying Case with Adjustable Shoulder Strap for Yoto Mini Player Light Green Travel
- Price
- $23.14
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago

Card Holder for Yoto Cards Rings and Tabs 200 PCS Self Adhesive Tabs with 10 Loops Kids Travel Carrier of Yoto Accessories Card Holder Organizer Storage Case
- Price
- $17.44
- Rating
- 4.7/5
- Reviews
- 430
- Age
- 1y ago

YOTO Player (3rd Gen.) + Create Your Own Card - Kids Bluetooth Audio Speaker All-in-1 screen-free device for stories music podcasts radio white noise thermometer night light
- Price
- $211.85
- Rating
- 4.8/5
- Reviews
- 821
- Age
- 1y ago

Yoto Winnie The Pooh: The Complete BBC Collection - Kids Audiobook Story Cards for use with YOTO Player & Mini Story Box Speaker
- Price
- $41.51
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- YOTO93%
- TXEsign4%
- Thisness3%
Demand
Yoto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 4.2× · 9 of 12 months tracked
Search terms
Top Yoto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yoto10K/yr
- yoto mini8K/yr
- yoto cards6K/yr
- yoto player4K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









