- Flapen Score
- 32 / 100Ranks 137 of 287 Electronics niches · on the category median32
- Market size
- $6K/yr28K searches / yr
- 90-day growth
- +56.4%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 11 sellers
Flapen Score
Yoto against its category
The dotted line is the Electronics average. Past it, Yoto is stronger. Inside it, weaker.
Market
The Yoto market on Amazon at a glance
Shoppers on Amazon Singapore searched for Yoto 28K times last year and spent an estimated $6K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +56.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $6Ka year
- Top search term
- yoto10K searches a year
02 · Price
A sale here is worth $137.86.
Listings sell for $137.86 on average, from $17.44 to $348.92. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $137.86 that is $0 to $14K a year per listing.
- Average price
- $137.86above the $15 to $100 sweet spot
- Price range
- $17.44–$348.92
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #312 within Electronics. It carries 479 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 43%
- Out of stock, average day
- 24.5%
- Average rank
- #312in Electronics
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 479per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Yoto products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 24%
- Brand 33%
Demand
Yoto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 4.2× · 9 of 12 months tracked
Search terms
Top Yoto search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yoto10K/yr
- yoto mini8K/yr
- yoto cards6K/yr
- yoto player4K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoto questions
Answered from the same tracked data.









