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Wireless Keyboard and Mouse

Fail

The top 5 brands take 100% of clicks, so Wireless Keyboard and Mouse is a Fail.

Flapen Score
37
37 / 100
Top 28% of 287 Electronics niches · +5 vs the category median of 32
Market size
$4K/yr7K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
79%top-5 click share · 3 brands · 8 sellers

Flapen Score

Wireless Keyboard and Mouse against its category

The dotted line is the Electronics average. Past it, Wireless Keyboard and Mouse is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Keyboard and Mouse market on Amazon at a glance

Shoppers on Amazon Singapore searched for Wireless Keyboard and Mouse 7K times last year and spent an estimated $4K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
1.2%
Market size, estimated
$4Ka year
Top search term
wireless keyboard and mouse3K searches a year

02 · Price

A sale here is worth $47.35.

Listings sell for $47.35 on average, from $22.10 to $127.74. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $47.35 that is $0 to $5K a year per listing.

Average price
$47.35inside the $15 to $100 sweet spot
Price range
$22.10–$127.74
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #113 within Electronics. It carries 11,651 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
11.1%
Average rank
#113in Electronics
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
11,651per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Wireless Keyboard and Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 235%
  • Brand 310%
  • Open — no brand owns it (0%)

Demand

Wireless Keyboard and Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Wireless Keyboard and Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wireless keyboard and mouse3K/yr
  • keyboard and mouse3K/yr
  • wireless keyboard and mouse combo914/yr
  • bluetooth keyboard and mouse620/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Keyboard and Mouse

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Ease Of Use”
50%of negative reviews mention “Socket/Port/Plug”
0.5%of orders come back
“Not so keen on the rather large USB connector compared to the smaller one on the other”
A buyer, on “Socket/Port/Plug”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

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FAQ

Common Wireless Keyboard and Mouse questions

Answered from the same tracked data.