- Flapen Score
- 36 / 100Top 33% of 287 Electronics niches · +4 vs the category median of 3236
- Market size
- $5K/yr13K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 56%top-5 click share · 3 brands · 14 sellers
Flapen Score
Webcam against its category
The dotted line is the Electronics average. Past it, Webcam is stronger. Inside it, weaker.
Market
The Webcam market on Amazon at a glance
Shoppers on Amazon Singapore searched for Webcam 13K times last year and spent an estimated $5K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $5Ka year
- Top search term
- webcam9K searches a year
02 · Price
A sale here is worth $64.73.
Listings sell for $64.73 on average, from $22.41 to $219.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.73 that is $0 to $6K a year per listing.
- Average price
- $64.73inside the $15 to $100 sweet spot
- Price range
- $22.41–$219.92
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.8%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #21 within Electronics. It carries 2,345 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 89%
- Out of stock, average day
- 8.2%
- Average rank
- #21in Electronics
- Average rating
- 4.39 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,345per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Webcam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Logitech Brio 100 Full Hd 1080P Webcam With Auto Light Balance Integrated Privacy Shutter And Built In Mic Graphite
- Price
- $38.09
- Rating
- 4.3/5
- Reviews
- 1,059
- Age
- 2y ago

UGREEN 2K Webcam for PC Ultra HD 1080P Computer Webcam with Microphone PC Camera with Privacy Cover USB Web Camera for Streaming Conference Video Calling Zoom Skype Teams FaceTime Grey
- Price
- $26.03
- Rating
- 4.5/5
- Reviews
- 2,384
- Age
- 1y ago

UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Silver Grey
- Price
- $23.03
- Rating
- 4.4/5
- Reviews
- 588
- Age
- 1y ago

Logitech 960-000584 C270 Desktop or Laptop Webcam HD 720p Widescreen for Video Calling and Recording Black
- Price
- $22.41
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 13y ago

UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Grey
- Price
- $23.42
- Rating
- 4.4/5
- Reviews
- 5,636
- Age
- 3y ago
Trending
estimated 90-day click momentum
Logitech Brio 105 Full HD 1080p Business Webcam with Auto-Light Balance USB-A Privacy Shutter Easy Set-Up Compatible with Windows macOS ChromeOS
- Price
- $41.13
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 2y ago

UGREEN FineCam Pro 4K Webcam for PC with 7 Filters Switching 1/2 Sensor Auto Framing Face AE AI Noise-Canceling Mic Gesture Control PDAF Auto Focus for Streaming Conference Zoom Switch 2
- Price
- $94.80
- Rating
- 3.8/5
- Reviews
- 274
- Age
- 8mo ago

Logitech C270 3MP 1280 x 720pixels USB 2.0 Black Webcam
- Price
- $26.04
- Rating
- 4.4/5
- Reviews
- 24,712
- Age
- 10y ago

Logitech 960-000584 C270 Desktop or Laptop Webcam HD 720p Widescreen for Video Calling and Recording Black
- Price
- $22.41
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 13y ago

Logitech C925e FHD Webcam - Black
- Price
- $93.77
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 2y ago
Newest
by launch date
UGREEN FineCam Pro 4K Webcam for PC with 7 Filters Switching 1/2 Sensor Auto Framing Face AE AI Noise-Canceling Mic Gesture Control PDAF Auto Focus for Streaming Conference Zoom Switch 2
- Price
- $94.80
- Rating
- 3.8/5
- Reviews
- 274
- Age
- 8mo ago

UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Silver Grey
- Price
- $23.03
- Rating
- 4.4/5
- Reviews
- 588
- Age
- 1y ago

UGREEN 2K Webcam for PC Ultra HD 1080P Computer Webcam with Microphone PC Camera with Privacy Cover USB Web Camera for Streaming Conference Video Calling Zoom Skype Teams FaceTime Silver Grey
- Price
- $23.06
- Rating
- 4.5/5
- Reviews
- 2,384
- Age
- 1y ago

UGREEN 4K Webcam for PC Ultra HD 1080P 60FPS Web Camera with Microphone Privacy Cover 70 Fov PDAF Autofocus USB A & USB C Adapter Plug & Play for Streaming Conference Zoom
- Price
- $37.35
- Rating
- 4.5/5
- Reviews
- 2,047
- Age
- 1y ago

OBSBOT Meet SE 1080P 100FPS Webcam for PC AI Framing Streaming Camera with 1/2.8 Sensor Beauty Mode Gesture Control Staggered HDR Web Camera for Desktop Computer Laptop Meeting.(Space Grey)
- Price
- $95.89
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
0%
- UGREEN49%
- Logitech48%
- OBSBOT2%
Demand
Webcam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Webcam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- webcam9K/yr
- logitech webcam1K/yr
- webcam 4k974/yr
- web cam705/yr
- logitech camera399/yr
- windows hello webcam528/yr
- webcam logitech248/yr
Reviews and returns
What reviews say buyers love and hate about Webcam
We read the reviews and the return reasons for every product selling here.
“Terrible microphone”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Webcam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









