webcam
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$64.73avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,345.11avg incumbent reviews — the moat a new listing must climb
Price range
Okay$22.41–$219.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, webcam is a $5K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
webcam market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $32K–$49K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 63%
- Out of stock
- 8.2%
- Avg brand age
- 59 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- UGREEN49%
- Logitech48%
- OBSBOT2%
Demand
Weekly Amazon search volume, last 47 weeks — +2.6% search growth over the last 90 days.Top webcam search terms
- webcam9K/yr
- logitech webcam1K/yr
- webcam 4k974/yr
- web cam705/yr
- logitech camera399/yr
- windows hello webcam528/yr
- webcam logitech248/yr
Top webcam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Logitech Brio 100 Full Hd 1080P Webcam With Auto Light Balance Integrated Privacy Shutter And Built In Mic Graphite
Logitech$38.094.3★1,059 rev
UGREEN 2K Webcam for PC Ultra HD 1080P Computer Webcam with Microphone PC Camera with Privacy Cover USB Web Camera for Streaming Conference Video Calling Zoom Skype Teams FaceTime Grey
UGREEN$26.034.5★2,384 rev
UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Silver Grey
UGREEN$23.034.4★588 rev
Logitech 960-000584 C270 Desktop or Laptop Webcam HD 720p Widescreen for Video Calling and Recording Black
Logitech$22.414.1★54 rev
UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Grey
UGREEN$23.424.4★5,636 rev
Newest
by launch date
UGREEN FineCam Pro 4K Webcam for PC with 7 Filters Switching 1/2 Sensor Auto Framing Face AE AI Noise-Canceling Mic Gesture Control PDAF Auto Focus for Streaming Conference Zoom Switch 2
UGREEN$94.80274 rev
UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Silver Grey
UGREEN$23.03588 rev
UGREEN 2K Webcam for PC Ultra HD 1080P Computer Webcam with Microphone PC Camera with Privacy Cover USB Web Camera for Streaming Conference Video Calling Zoom Skype Teams FaceTime Silver Grey
UGREEN$23.062,384 rev
UGREEN 4K Webcam for PC Ultra HD 1080P 60FPS Web Camera with Microphone Privacy Cover 70 Fov PDAF Autofocus USB A & USB C Adapter Plug & Play for Streaming Conference Zoom
UGREEN$37.352,047 rev
OBSBOT Meet SE 1080P 100FPS Webcam for PC AI Framing Streaming Camera with 1/2.8 Sensor Beauty Mode Gesture Control Staggered HDR Web Camera for Desktop Computer Laptop Meeting.(Space Grey)
OBSBOT$95.891,607 rev
Trending
90-day click momentum
Logitech Brio 105 Full HD 1080p Business Webcam with Auto-Light Balance USB-A Privacy Shutter Easy Set-Up Compatible with Windows macOS ChromeOS
Logitech$41.134.4★
UGREEN FineCam Pro 4K Webcam for PC with 7 Filters Switching 1/2 Sensor Auto Framing Face AE AI Noise-Canceling Mic Gesture Control PDAF Auto Focus for Streaming Conference Zoom Switch 2
UGREEN$94.803.8★
Logitech C270 3MP 1280 x 720pixels USB 2.0 Black Webcam
Logitech$26.044.4★
Logitech 960-000584 C270 Desktop or Laptop Webcam HD 720p Widescreen for Video Calling and Recording Black
Logitech$22.414.1★
Logitech C925e FHD Webcam - Black
Logitech$93.774.6★
What buyers say about webcam
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great buy for the price”
“clear and easy to set up”
“Well Built and Reliable Product”
“Good web cam that can do auto-focus where i need to take my online proctor exams as other basic web cam can't do that to show your IDs to online proctors”
“Works as good as Logitech ones that are on the same level”
“It has lens cover so its good for privacy”
What buyers complain about
“Terrible microphone”
“it hates windows OS”
“Overpriced and pretty useless”
“big”
Top return reasons
Common questions
- Is webcam profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the webcam niche?
- 3 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in webcam?
- Top complaints mined from reviews: Microphone, Software/Application, Value For Money. The return rate is 0.8%.
- What does it cost to enter the webcam niche?
- Listings span $22.41–$219.92; the average listing price is $64.73 (sweet spot $15–$100). The average incumbent carries 2,345 reviews — the moat a new listing must climb.