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Projector

Fail

Shoppers spend an estimated $11K a year here, so Projector is a Fail.

Flapen Score
39
39 / 100
Top 20% of 287 Electronics niches · +7 vs the category median of 32
Market size
$11K/yr33K searches / yr
90-day growth
+35.5%search demand this quarter
Competition
81%top-5 click share · 9 brands · 38 sellers

Flapen Score

Projector against its category

The dotted line is the Electronics average. Past it, Projector is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Projector market on Amazon at a glance

Shoppers on Amazon Singapore searched for Projector 33K times last year and spent an estimated $11K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+35.5%
Conversion, latest week
0.2%
Market size, estimated
$11Ka year
Top search term
projector24K searches a year

02 · Price

A sale here is worth $167.31.

Listings sell for $167.31 on average, from $42.35 to $364.75. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $167.31 that is $0 to $17K a year per listing.

Average price
$167.31above the $15 to $100 sweet spot
Price range
$42.35–$364.75
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #17 within Electronics. It carries 2,051 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
82%
Out of stock, average day
22.7%
Average rank
#17in Electronics
Average rating
4.12 starsAmazon Singapore average 4.47 stars
Average reviews
2,051per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Projector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

38

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Brand 129%
  • Brand 221%
  • Brand 317%
  • Brand 413%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Projector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 3.1× · 11 of 12 months tracked

Search terms

Top Projector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • projector24K/yr
  • projector 4k5K/yr
  • mini projector4K/yr

Reviews and returns

What reviews say buyers love and hate about Projector

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“they didnt work properly”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

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FAQ

Common Projector questions

Answered from the same tracked data.