- Flapen Score
- 37 / 100Top 28% of 287 Electronics niches · +5 vs the category median of 3237
- Market size
- $28K/yr19K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 11 sellers
Flapen Score
Printer against its category
The dotted line is the Electronics average. Past it, Printer is stronger. Inside it, weaker.
Market
The Printer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Printer 19K times last year and spent an estimated $28K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $28Ka year
- Top search term
- printer16K searches a year
02 · Price
A sale here is worth $169.87.
Listings sell for $169.87 on average, from $76.51 to $285.30. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $169.87 that is $0 to $17K a year per listing.
- Average price
- $169.87above the $15 to $100 sweet spot
- Price range
- $76.51–$285.30
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #9 within Electronics. It carries 1,315 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 38%
- Out of stock, average day
- 8.5%
- Average rank
- #9in Electronics
- Average rating
- 4.12 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,315per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Printer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New Launch HP DeskJet 2821eAll-in-One Printer
- Price
- $76.51
- Rating
- 4.1/5
- Reviews
- 12,992
- Age
- 2y ago

Brother HL-L2460DW - Single Function Mono Laser Printer Print Black color
- Price
- $208.66
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2y ago

Brother HL-1210W - A4 Monochrome Laser Printer. Print. WiFi. White color
- Price
- $103.43
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 9y ago

Canon PIXMA MG3070S - A4 Wi-Fi All-in-One Inkjet Color Printer. Print Scan and Copy. Wi-Fi Wireless PictBridge Direct Wireless. Black color
- Price
- $100.01
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 9y ago

Brother DCP-L2640DW - Multi Function Mono Laser Printer with ADF Print | Scan | Copy Black color
- Price
- $243.58
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 2y ago
Trending
estimated 90-day click momentum
HP Envy 6530e All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 6 months free Instant Ink limited time only | Automatic Document Feeder | White
- Price
- $137.87
- Rating
- 4.1/5
- Reviews
- 147
- Age
- 1y ago

Canon PIXMA MG3070S - A4 Wi-Fi All-in-One Inkjet Color Printer. Print Scan and Copy. Wi-Fi Wireless PictBridge Direct Wireless. Black color
- Price
- $100.01
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 9y ago

Canon PIXMA MG3670 - A4 Duplex All-in-One Inkjet Color Printer. Print Scan and Copy. Wi-Fi & Wi-Fi Direct Apple Airprint and Mopria Print Service. Black Color
- Price
- $121.23
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 7y ago

Brother HL-L2460DW - Single Function Mono Laser Printer Print Black color
- Price
- $208.66
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2y ago

Canon PIXMA TR160 Wireless Portable Printer 50-Sheet Paper Tray and 1.44 Display
- Price
- $270.72
- Rating
- 4.3/5
- Reviews
- 720
- Age
- 1y ago
Newest
by launch date
Canon PIXMA TR160 Wireless Portable Printer 50-Sheet Paper Tray and 1.44 Display
- Price
- $270.72
- Rating
- 4.3/5
- Reviews
- 720
- Age
- 1y ago

HP Laserjet M207dw Laser Wireless Printer Black and White Duplex Best for Office
- Price
- $208.58
- Rating
- 4.4/5
- Reviews
- 738
- Age
- 1y ago

HP Envy 6530e All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 6 months free Instant Ink limited time only | Automatic Document Feeder | White
- Price
- $137.87
- Rating
- 4.1/5
- Reviews
- 147
- Age
- 1y ago

Brother HL-L2460DW - Single Function Mono Laser Printer Print Black color
- Price
- $208.66
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2y ago

Brother DCP-L2640DW - Multi Function Mono Laser Printer with ADF Print | Scan | Copy Black color
- Price
- $243.58
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- HP42%
- Brother38%
- Canon13%
- Epson7%
- Open — no brand owns it (0%)
Demand
Printer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Printer
We read the reviews and the return reasons for every product selling here.
“Connection is difficult”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Printer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









