printer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,314.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$169.87avg listing price — sweet spot $15–$100
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$76.51–$285.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$28K$28K/yr · 19K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, printer is a $28K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
printer market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $17K–$42K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 25%
- Out of stock
- 8.5%
- Avg brand age
- 54 months
- Avg seller age
- 49 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- HP42%
- Brother38%
- Canon13%
- Epson7%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — +8.4% search growth over the last 90 days.Top printer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Launch HP DeskJet 2821eAll-in-One Printer
HP$76.514.1★12,992 rev
Brother HL-L2460DW - Single Function Mono Laser Printer Print Black color
Brother$208.664.6★32 rev
Brother HL-1210W - A4 Monochrome Laser Printer. Print. WiFi. White color
Brother$103.434.0★50 rev
Canon PIXMA MG3070S - A4 Wi-Fi All-in-One Inkjet Color Printer. Print Scan and Copy. Wi-Fi Wireless PictBridge Direct Wireless. Black color
Canon$100.014.0★63 rev
Brother DCP-L2640DW - Multi Function Mono Laser Printer with ADF Print | Scan | Copy Black color
Brother$243.584.4★217 rev
Newest
by launch date
Canon PIXMA TR160 Wireless Portable Printer 50-Sheet Paper Tray and 1.44 Display
Canon$270.72720 rev
HP Laserjet M207dw Laser Wireless Printer Black and White Duplex Best for Office
HP$208.58738 rev
HP Envy 6530e All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 6 months free Instant Ink limited time only | Automatic Document Feeder | White
HP$137.87147 rev
Brother HL-L2460DW - Single Function Mono Laser Printer Print Black color
Brother$208.6632 rev
Brother DCP-L2640DW - Multi Function Mono Laser Printer with ADF Print | Scan | Copy Black color
Brother$243.58217 rev
Trending
90-day click momentumHP Envy 6530e All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 6 months free Instant Ink limited time only | Automatic Document Feeder | White
HP$137.874.1★
Canon PIXMA MG3070S - A4 Wi-Fi All-in-One Inkjet Color Printer. Print Scan and Copy. Wi-Fi Wireless PictBridge Direct Wireless. Black color
Canon$100.014.0★
Canon PIXMA MG3670 - A4 Duplex All-in-One Inkjet Color Printer. Print Scan and Copy. Wi-Fi & Wi-Fi Direct Apple Airprint and Mopria Print Service. Black Color
Canon$121.233.5★
Brother HL-L2460DW - Single Function Mono Laser Printer Print Black color
Brother$208.664.6★
Canon PIXMA TR160 Wireless Portable Printer 50-Sheet Paper Tray and 1.44 Display
Canon$270.724.3★
What buyers say about printer
What buyers praise and complain about, mined from review topics.What buyers love
“works with Macbook M4 pro”
“The printer size is just right for my small apartment”
“the print quality is good”
What buyers complain about
“Connection is difficult”
“Okay printer difficult to connect”
“Sadly, we were wrong, and now we are stuck with one that refuses to print, and damages a perfectly good new cartridge”
“We ordered this thinking it would be compatible with our two HP printers that use 67 ink cartridges. Sadly, we were wrong, and now we are stuck with one that refuses to print, and damages a perfectly good new cartridge.”
“Canon TR160 without battery”
Top return reasons
Common questions
- Is printer profitable to sell on Amazon Singapore?
- The niche generates $28K/yr across 16 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the printer niche?
- 4 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in printer?
- Top complaints mined from reviews: Connectivity-Overall, Ease Of Use, Cartridge/Ink Quality. The return rate is 0.9%.
- What does it cost to enter the printer niche?
- Listings span $76.51–$285.30; the average listing price is $169.87 (sweet spot $15–$100). The average incumbent carries 1,315 reviews — the moat a new listing must climb.