phone
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great469.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay$320.52avg listing price — sweet spot $15–$100
Price range
Bad$23.71–$1094.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 52K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, phone is a $0/yr Amazon Singapore market (52K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
phone market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$32K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 57%
- Out of stock
- 43.1%
- Avg brand age
- 38 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
15%
- XIAOMI33%
- Motorola18%
- REDMAGIC12%
- Google9%
- Nokia8%
- Samsung6%
- Open — no brand owns it (5 brands, 15%)
Demand
Weekly Amazon search volume, last 47 weeks — +18.4% search growth over the last 90 days.Top phone search terms
- mobile phone19K/yr
- phone17K/yr
- mobile phone 5g9K/yr
- mobile6K/yr
Top phone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motorola Moto G Power 2024 5G 128GB Midnight Blue (8GB RAM)
Motorola$203.224.3★2,621 rev
Xiaomi Redmi Note 15 Pro 5G 12GB RAM 256GB Titanium
XIAOMI$416.274.8★7 rev
Google Pixel 6 5G Android Phone - Unlocked Smartphone with Wide and Ultrawide Lens - 128GB - Kinda Coral
Google$308.204.3★4,341 rev
Xiaomi Redmi 15 5G (8GB RAM + 256GB Storage) (Titan Grey)
XIAOMI$237.814.8★12 rev
Xiaomi Redmi A5 Dual Sim 128GB Ocean Blue (4GB RAM) - Global Version
XIAOMI$116.004.2★99 rev
Newest
by launch date
Nothing Phone (4a Pro) 5G Dual Sim 256GB Black (12GB RAM)
Nothing$727.5876 rev
Xiaomi Redmi Note 15 Pro 5G 12GB RAM 256GB Titanium
XIAOMI$416.277 rev
Oppo A6 5G 6GB RAM 256GB Sapphire Blue
OPPO$315.990 rev
REDMAGIC 11 Air 144Hz Gaming Phone 5G Android Smartphone 12GB RAM+256GB ROM Snapdragon 8 Elite 6.85 OLED Full Screen FHD+ 50MP Camera Dual-Sim Unlocked Mobile Phone White
REDMAGIC$629.1339 rev
REDMAGIC 11 Air 144Hz Gaming Phone 5G Android Smartphone 12GB RAM+256GB ROM Snapdragon 8 Elite 6.85 OLED Full Screen FHD+ 50MP Camera Dual-Sim Unlocked Mobile Phone Black
REDMAGIC$643.9246 rev
Trending
90-day click momentum
Motorola Moto G84 5G 256GB Storage + 12GB RAM Android 13 Unocked Smartphone (Midnight Blue)
Motorola$644.954.4★
Spigen Valentinus Magnetic Wallet Card Holder - 3 Cards Designed for MagSafe Compatible with iPhone 15 iPhone 14 iPhone 13 iPhone 12 Models - Brown
Spigen$23.714.2★
Nokia 2660 Flip Dual Sim 128MB Blue (48MB RAM)
Nokia$104.973.5★
Xiaomi Redmi Note 15 5G 256GB/8 (Glacier Blue)
XIAOMI$316.715.0★
Oppo A6 5G 6GB RAM 256GB Sapphire Blue
OPPO$315.990.0★
What buyers say about phone
What buyers praise and complain about, mined from review topics.What buyers complain about
“not a sturdy as described”
“Battery dies fast”
Top return reasons
Common questions
- Is phone profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 30 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the phone niche?
- 11 brands and 20 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in phone?
- Top complaints mined from reviews: Strength, Battery Life. The return rate is 2.5%.
- What does it cost to enter the phone niche?
- Listings span $23.71–$1094.91; the average listing price is $320.52 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.