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Phone

Fail

Shoppers spend an estimated $0 a year here, so Phone is a Fail.

Flapen Score
41
41 / 100
Top 12% of 287 Electronics niches · +9 vs the category median of 32
Market size
$0/yr52K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
44%top-5 click share · 11 brands · 20 sellers

Flapen Score

Phone against its category

The dotted line is the Electronics average. Past it, Phone is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone market on Amazon at a glance

Shoppers on Amazon Singapore searched for Phone 52K times last year and spent an estimated $0. The top 5 brands take 79% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
mobile phone19K searches a year

02 · Price

A sale here is worth $320.52.

Listings sell for $320.52 on average, from $23.71 to $1094.91. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $320.52 that is $0 to $32K a year per listing.

Average price
$320.52above the $15 to $100 sweet spot
Price range
$23.71–$1094.91
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$32K
Returns
2.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 43.1% of listings are out of stock. The average listing ranks #74 within Electronics. It carries 469 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
43.1%
Average rank
#74in Electronics
Average rating
4.29 starsAmazon Singapore average 4.47 stars
Average reviews
469per listing
Listings tracked
30

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

15%

  • Brand 133%
  • Brand 218%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mobile phone19K/yr
  • phone17K/yr
  • mobile phone 5g9K/yr
  • mobile6K/yr

Reviews and returns

What reviews say buyers love and hate about Phone

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Strength”
2.5%of orders come back
“not a sturdy as described”
A buyer, on “Strength”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Phone questions

Answered from the same tracked data.