Phone
FailShoppers spend an estimated $0 a year here, so Phone is a Fail.
- Flapen Score
- 41 / 100Top 12% of 287 Electronics niches · +9 vs the category median of 3241
- Market size
- $0/yr52K searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 44%top-5 click share · 11 brands · 20 sellers
Flapen Score
Phone against its category
The dotted line is the Electronics average. Past it, Phone is stronger. Inside it, weaker.
Market
The Phone market on Amazon at a glance
Shoppers on Amazon Singapore searched for Phone 52K times last year and spent an estimated $0. The top 5 brands take 79% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- mobile phone19K searches a year
02 · Price
A sale here is worth $320.52.
Listings sell for $320.52 on average, from $23.71 to $1094.91. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $320.52 that is $0 to $32K a year per listing.
- Average price
- $320.52above the $15 to $100 sweet spot
- Price range
- $23.71–$1094.91
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$32K
- Returns
- 2.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 43.1% of listings are out of stock. The average listing ranks #74 within Electronics. It carries 469 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 57%
- Out of stock, average day
- 43.1%
- Average rank
- #74in Electronics
- Average rating
- 4.29 starsAmazon Singapore average 4.47 stars
- Average reviews
- 469per listing
- Listings tracked
- 30
04 · Newcomers
4 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Phone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Motorola Moto G Power 2024 5G 128GB Midnight Blue (8GB RAM)
- Price
- $203.22
- Rating
- 4.3/5
- Reviews
- 2,621
- Age
- 1y ago

Xiaomi Redmi Note 15 Pro 5G 12GB RAM 256GB Titanium
- Price
- $416.27
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6mo ago

Google Pixel 6 5G Android Phone - Unlocked Smartphone with Wide and Ultrawide Lens - 128GB - Kinda Coral
- Price
- $308.20
- Rating
- 4.3/5
- Reviews
- 4,341
- Age
- 4y ago

Xiaomi Redmi 15 5G (8GB RAM + 256GB Storage) (Titan Grey)
- Price
- $237.81
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 11mo ago

Xiaomi Redmi A5 Dual Sim 128GB Ocean Blue (4GB RAM) - Global Version
- Price
- $116.00
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
Trending
estimated 90-day click momentum
Motorola Moto G84 5G 256GB Storage + 12GB RAM Android 13 Unocked Smartphone (Midnight Blue)
- Price
- $644.95
- Rating
- 4.4/5
- Reviews
- 1,211
- Age
- 2y ago

Spigen Valentinus Magnetic Wallet Card Holder - 3 Cards Designed for MagSafe Compatible with iPhone 15 iPhone 14 iPhone 13 iPhone 12 Models - Brown
- Price
- $23.71
- Rating
- 4.2/5
- Reviews
- 728
- Age
- 3y ago

Nokia 2660 Flip Dual Sim 128MB Blue (48MB RAM)
- Price
- $104.97
- Rating
- 3.5/5
- Reviews
- 251
- Age
- 3y ago

Xiaomi Redmi Note 15 5G 256GB/8 (Glacier Blue)
- Price
- $316.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Oppo A6 5G 6GB RAM 256GB Sapphire Blue
- Price
- $315.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch date
Nothing Phone (4a Pro) 5G Dual Sim 256GB Black (12GB RAM)
- Price
- $727.58
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 4mo ago

Xiaomi Redmi Note 15 Pro 5G 12GB RAM 256GB Titanium
- Price
- $416.27
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6mo ago

Oppo A6 5G 6GB RAM 256GB Sapphire Blue
- Price
- $315.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

REDMAGIC 11 Air 144Hz Gaming Phone 5G Android Smartphone 12GB RAM+256GB ROM Snapdragon 8 Elite 6.85 OLED Full Screen FHD+ 50MP Camera Dual-Sim Unlocked Mobile Phone White
- Price
- $629.13
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 6mo ago

REDMAGIC 11 Air 144Hz Gaming Phone 5G Android Smartphone 12GB RAM+256GB ROM Snapdragon 8 Elite 6.85 OLED Full Screen FHD+ 50MP Camera Dual-Sim Unlocked Mobile Phone Black
- Price
- $643.92
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
20
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 86%
Open market
15%
- XIAOMI33%
- Motorola18%
- REDMAGIC12%
- Google9%
- Nokia8%
- Samsung6%
- Open — no brand owns it (5 brands, 15%)
Demand
Phone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Phone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mobile phone19K/yr
- phone17K/yr
- mobile phone 5g9K/yr
- mobile6K/yr
Reviews and returns
What reviews say buyers love and hate about Phone
We read the reviews and the return reasons for every product selling here.
“not a sturdy as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









