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Mouse Pad

Fail

Shoppers spend an estimated $2K a year here, so Mouse Pad is a Fail.

Flapen Score
41
41 / 100
Top 12% of 287 Electronics niches · +9 vs the category median of 32
Market size
$2K/yr16K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
54%top-5 click share · 19 brands · 51 sellers

Flapen Score

Mouse Pad against its category

The dotted line is the Electronics average. Past it, Mouse Pad is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouse Pad market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mouse Pad 16K times last year and spent an estimated $2K. The top 5 brands take 61% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
0.8%
Market size, estimated
$2Ka year
Top search term
mouse pad11K searches a year

02 · Price

A sale here is worth $17.15.

Listings sell for $17.15 on average, from $7.37 to $64.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.15 that is $0 to $2K a year per listing.

Average price
$17.15inside the $15 to $100 sweet spot
Price range
$7.37–$64.99
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #56 within Electronics. It carries 10,957 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
79%
Out of stock, average day
13.6%
Average rank
#56in Electronics
Average rating
4.58 starsAmazon Singapore average 4.47 stars
Average reviews
10,957per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Mouse Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

51

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

32%

  • Brand 116%
  • Brand 216%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Mouse Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Mouse Pad

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Mouse Pad questions

Answered from the same tracked data.