Mouse Pad
FailShoppers spend an estimated $2K a year here, so Mouse Pad is a Fail.
- Flapen Score
- 41 / 100Top 12% of 287 Electronics niches · +9 vs the category median of 3241
- Market size
- $2K/yr16K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 51 sellers
Flapen Score
Mouse Pad against its category
The dotted line is the Electronics average. Past it, Mouse Pad is stronger. Inside it, weaker.
Market
The Mouse Pad market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mouse Pad 16K times last year and spent an estimated $2K. The top 5 brands take 61% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $2Ka year
- Top search term
- mouse pad11K searches a year
02 · Price
A sale here is worth $17.15.
Listings sell for $17.15 on average, from $7.37 to $64.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.15 that is $0 to $2K a year per listing.
- Average price
- $17.15inside the $15 to $100 sweet spot
- Price range
- $7.37–$64.99
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #56 within Electronics. It carries 10,957 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 79%
- Out of stock, average day
- 13.6%
- Average rank
- #56in Electronics
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10,957per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Mouse Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
51
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
32%
- Brand 116%
- Brand 216%
- Brand 315%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Mouse Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Mouse Pad
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mouse Pad questions
Answered from the same tracked data.









