- Flapen Score
- 36 / 100Top 33% of 287 Electronics niches · +4 vs the category median of 3236
- Market size
- $14K/yr14K searches / yr
- 90-day growth
- +20.4%search demand this quarter
- Competition
- 62%top-5 click share · 4 brands · 18 sellers
Flapen Score
Motherboard against its category
The dotted line is the Electronics average. Past it, Motherboard is stronger. Inside it, weaker.
Market
The Motherboard market on Amazon at a glance
Shoppers on Amazon Singapore searched for Motherboard 14K times last year and spent an estimated $14K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +20.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $14Ka year
- Top search term
- motherboard9K searches a year
02 · Price
A sale here is worth $195.14.
Listings sell for $195.14 on average, from $43.09 to $288.94. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $195.14 that is $0 to $20K a year per listing.
- Average price
- $195.14above the $15 to $100 sweet spot
- Price range
- $43.09–$288.94
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 0.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #29 within Electronics. It carries 853 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #29in Electronics
- Average rating
- 4.45 starsAmazon Singapore average 4.47 stars
- Average reviews
- 853per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Motherboard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ASRock B650M Pro RS Micro-ATX Motherboard MB6163
- Price
- $187.82
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 3y ago

ASRock B850M-X R2.0 AM5 Micro-ATX Motherboard: AMD Ryzen 9000/8000/7000 Ready | DDR5 8200+ OC | PCIe 5.0 M.2 | 2.5G LAN | USB 3.2 Type-C | HDMI/DP
- Price
- $146.78
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago

ASUS ROG Strix B550-F Gaming WiFi II AMD AM4 (3rd Gen Ryzen) ATX Gaming Motherboard (PCIe 4.0 WiFi 6E 2.5Gb LAN BIOS Flashback HDMI 2.1 Addressable Gen 2 RGB Header and Aura Sync)
- Price
- $196.92
- Rating
- 4.6/5
- Reviews
- 3,001
- Age
- 4y ago

MSI PRO X870-P WiFi ProSeries Motherboard (AMD Ryzen 9000/8000/7000 Series Processors AM5 DDR5 PCIe 5.0 M.2 Gen5 SATA 6Gb/s USB 40Gbps HDMI/DP Wi-Fi 7 Bluetooth 5.4 5Gbps LAN ATX)
- Price
- $234.53
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 1y ago

GIGABYTE B850M AORUS Elite WIFI6E ICE AMD AM5 mATX Motherboard Support AMD Ryzen 9000/8000/7000 Series DDR5 12+2+2 Power Phase 2X M.2 PCIe 5.0 USB-C WIFI6E 2.5GbE EZ-Latch 5-Year Warranty
- Price
- $242.80
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 1y ago
Trending
estimated 90-day click momentum
MSI PRO X870-P WiFi ProSeries Motherboard (AMD Ryzen 9000/8000/7000 Series Processors AM5 DDR5 PCIe 5.0 M.2 Gen5 SATA 6Gb/s USB 40Gbps HDMI/DP Wi-Fi 7 Bluetooth 5.4 5Gbps LAN ATX)
- Price
- $234.53
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 1y ago

ASRock B850M-X R2.0 AM5 Micro-ATX Motherboard: AMD Ryzen 9000/8000/7000 Ready | DDR5 8200+ OC | PCIe 5.0 M.2 | 2.5G LAN | USB 3.2 Type-C | HDMI/DP
- Price
- $146.78
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago

ASRock B650M Pro RS Micro-ATX Motherboard MB6163
- Price
- $187.82
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 3y ago

GIGABYTE X870 Eagle WIFI7 AM5 LGA 1718 ATX DDR5 4X M.2 PCIe 5.0 USB4 Wi-Fi 7 2.5GbE LAN EZ-Latch Q-Flash
- Price
- $264.77
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 1y ago

ASUS ROG Strix B550-F Gaming WiFi II AMD AM4 (3rd Gen Ryzen) ATX Gaming Motherboard (PCIe 4.0 WiFi 6E 2.5Gb LAN BIOS Flashback HDMI 2.1 Addressable Gen 2 RGB Header and Aura Sync)
- Price
- $196.92
- Rating
- 4.6/5
- Reviews
- 3,001
- Age
- 4y ago
Newest
by launch date
ASRock B850M-X R2.0 AM5 Micro-ATX Motherboard: AMD Ryzen 9000/8000/7000 Ready | DDR5 8200+ OC | PCIe 5.0 M.2 | 2.5G LAN | USB 3.2 Type-C | HDMI/DP
- Price
- $146.78
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago

GIGABYTE B850M Eagle WIFI6E ICE AMD AM5 Motherboard M-ATX DDR5 2X M.2 PCIe 5.0 USB-C USB 3.2 Gen 2 WIFI6E 2.5GbE LAN EZ-Latch Wi-Fi EZ-Plug
- Price
- $198.39
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago

MSI MAG B850 Tomahawk MAX WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- $212.16
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 1y ago

GIGABYTE B850M AORUS Elite WIFI6E ICE AMD AM5 mATX Motherboard Support AMD Ryzen 9000/8000/7000 Series DDR5 12+2+2 Power Phase 2X M.2 PCIe 5.0 USB-C WIFI6E 2.5GbE EZ-Latch 5-Year Warranty
- Price
- $242.80
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 1y ago

GIGABYTE B850 AORUS Elite WIFI7 AMD AM5 LGA 1718 Motherboard ATX DDR5 3X M.2 PCIe 5.0 USB-C WIFI7 2.5GbE LAN EZ-Latch 5-Year Warranty
- Price
- $288.94
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- GIGABYTE33%
- ASRock31%
- ASUS22%
- MSI15%
- Open — no brand owns it (0%)
Demand
Motherboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 3.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Motherboard
We read the reviews and the return reasons for every product selling here.
“Good and relatively cheap motherboard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Motherboard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









