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Microphone

Fail

Shoppers spend an estimated $8K a year here, so Microphone is a Fail.

Flapen Score
37
37 / 100
Top 28% of 287 Electronics niches · +5 vs the category median of 32
Market size
$8K/yr13K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
60%top-5 click share · 7 brands · 27 sellers

Flapen Score

Microphone against its category

The dotted line is the Electronics average. Past it, Microphone is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microphone market on Amazon at a glance

Shoppers on Amazon Singapore searched for Microphone 13K times last year and spent an estimated $8K. The top 5 brands take 89% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
1.0%
Market size, estimated
$8Ka year
Top search term
microphone10K searches a year

02 · Price

A sale here is worth $61.97.

Listings sell for $61.97 on average, from $27.87 to $161.53. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $61.97 that is $0 to $6K a year per listing.

Average price
$61.97inside the $15 to $100 sweet spot
Price range
$27.87–$161.53
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #12 within Electronics. It carries 5,870 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
22.8%
Average rank
#12in Electronics
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
5,870per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Microphone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

27

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

5%

  • Brand 130%
  • Brand 221%
  • Brand 319%
  • Brand 413%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (1 brand, 5%)

Demand

Microphone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Microphone

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Material Quality”
2.4%of orders come back
“material feels strong”
A buyer, on “Material Quality”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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FAQ

Common Microphone questions

Answered from the same tracked data.