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Kobo Stylus 2

Fail

Shoppers spend an estimated $0 a year here, so Kobo Stylus 2 is a Fail.

Flapen Score
35
35 / 100
Top 36% of 287 Electronics niches · +3 vs the category median of 32
Market size
$0/yr2K searches / yr
90-day growth
+34.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Kobo Stylus 2 against its category

The dotted line is the Electronics average. Past it, Kobo Stylus 2 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kobo Stylus 2 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kobo Stylus 2 2K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+34.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
kobo stylus 21K searches a year

02 · Price

A sale here is worth $73.94.

Listings sell for $73.94 on average, from $64.48 to $79.32. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $73.94 that is $0 to $7K a year per listing.

Average price
$73.94inside the $15 to $100 sweet spot
Price range
$64.48–$79.32
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #78 within Electronics. It carries 600 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#78in Electronics
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
600per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kobo Stylus 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 218%
  • Open — no brand owns it (0%)

Demand

Kobo Stylus 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 4.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kobo Stylus 2

We read the reviews and the return reasons for every product selling here.

1.0%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Kobo Stylus 2 questions

Answered from the same tracked data.