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Iphone 16

Fail

Shoppers spend an estimated $0 a year here, so Iphone 16 is a Fail.

Flapen Score
25
25 / 100
Ranks 219 of 287 Electronics niches · −7 vs the category median of 32
Market size
$0/yr29K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
56%top-5 click share · 7 brands · 8 sellers

Flapen Score

Iphone 16 against its category

The dotted line is the Electronics average. Past it, Iphone 16 is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 16 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Iphone 16 29K times last year and spent an estimated $0. The top 5 brands take 93% of clicks. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
iphone 1617K searches a year

02 · Price

A sale here is worth $455.59.

Listings sell for $455.59 on average, from $9.43 to $1275.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $455.59 that is $0 to $46K a year per listing.

Average price
$455.59above the $15 to $100 sweet spot
Price range
$9.43–$1275.36
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$46K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 52.7% of listings are out of stock. The average listing ranks #201 within Electronics. It carries 8,317 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
59%
Out of stock, average day
52.7%
Average rank
#201in Electronics
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
8,317per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
20 months

Products

Top Iphone 16 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

8

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

3%

  • Brand 143%
  • Brand 225%
  • Brand 314%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Iphone 16 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4× · 11 of 12 months tracked

Search terms

Top Iphone 16 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 1617K/yr
  • iphone 16 case12K/yr
  • iphone16438/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 16

We read the reviews and the return reasons for every product selling here.

0.3%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Iphone 16 questions

Answered from the same tracked data.