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Iphone

Fail

Shoppers spend an estimated $0 a year here, so Iphone is a Fail.

Flapen Score
32
32 / 100
Ranks 137 of 287 Electronics niches · on the category median
Market size
$0/yr59K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
53%top-5 click share · 6 brands · 13 sellers

Flapen Score

Iphone against its category

The dotted line is the Electronics average. Past it, Iphone is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone market on Amazon at a glance

Shoppers on Amazon Singapore searched for Iphone 59K times last year and spent an estimated $0. The top 5 brands take 99% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
iphone56K searches a year

02 · Price

A sale here is worth $1177.72.

Listings sell for $1177.72 on average, from $23.71 to $2128.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $1177.72 that is $0 to $118K a year per listing.

Average price
$1177.72above the $15 to $100 sweet spot
Price range
$23.71–$2128.82
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$118K
Returns
1.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 59.1% of listings are out of stock. The average listing ranks #42 within Electronics. It carries 332 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
23%
Out of stock, average day
59.1%
Average rank
#42in Electronics
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
332per listing
Listings tracked
26

04 · Newcomers

4 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Iphone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

13

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

0%

  • Brand 184%
  • Brand 26%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Iphone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Iphone

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Strength”
1.3%of orders come back
“not a sturdy as described”
A buyer, on “Strength”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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FAQ

Common Iphone questions

Answered from the same tracked data.