Iphone
FailShoppers spend an estimated $0 a year here, so Iphone is a Fail.
- Flapen Score
- 32 / 100Ranks 137 of 287 Electronics niches · on the category median32
- Market size
- $0/yr59K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 13 sellers
Flapen Score
Iphone against its category
The dotted line is the Electronics average. Past it, Iphone is stronger. Inside it, weaker.
Market
The Iphone market on Amazon at a glance
Shoppers on Amazon Singapore searched for Iphone 59K times last year and spent an estimated $0. The top 5 brands take 99% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- iphone56K searches a year
02 · Price
A sale here is worth $1177.72.
Listings sell for $1177.72 on average, from $23.71 to $2128.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $1177.72 that is $0 to $118K a year per listing.
- Average price
- $1177.72above the $15 to $100 sweet spot
- Price range
- $23.71–$2128.82
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$118K
- Returns
- 1.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 59.1% of listings are out of stock. The average listing ranks #42 within Electronics. It carries 332 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 23%
- Out of stock, average day
- 59.1%
- Average rank
- #42in Electronics
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 332per listing
- Listings tracked
- 26
04 · Newcomers
4 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Iphone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple iPhone 17 (256 GB) - Mist Blue
- Price
- $1250.35
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 10mo ago

Apple iPhone 17 (256 GB) - White
- Price
- $1253.95
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 10mo ago

Apple iPhone 17 Pro Max (512 GB) - Silver
- Price
- $2128.82
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago

Apple iPhone 17 (256 GB) - Lavender
- Price
- $1275.36
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 10mo ago

Apple iPhone Air (256 GB) - Space Black
- Price
- $1347.96
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Google Pixel 10a (Obsidian 256GB)
- Price
- $789.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Spigen Valentinus Magnetic Wallet Card Holder - 3 Cards Designed for MagSafe Compatible with iPhone 15 iPhone 14 iPhone 13 iPhone 12 Models - Brown
- Price
- $23.71
- Rating
- 4.2/5
- Reviews
- 728
- Age
- 3y ago

Apple iPhone Air (512 GB) - Sky Blue
- Price
- $1878.00
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 10mo ago

Satechi Magnetic Magsafe Wallet Double Flap Stand Card Holder 4 Slots with Front NFC Pass-Through Adjustable Phone Attachment for iPhone 17/16/15/14/13/12 Travel Accessory Black
- Price
- $54.37
- Rating
- 4.3/5
- Reviews
- 1,476
- Age
- 2y ago

Satechi Magnetic Magsafe Wallet Double Flap Stand Card Holder 4 Slots with Front NFC Pass-Through Adjustable Phone Attachment for iPhone 17/16/15/14/13/12 Travel Accessory Dark Blue
- Price
- $48.15
- Rating
- 4.3/5
- Reviews
- 1,476
- Age
- 2y ago
Newest
by launch date
Apple iPhone 17e (256 GB) - Black
- Price
- $926.45
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 4mo ago

Google Pixel 10a (Obsidian 256GB)
- Price
- $789.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Apple iPhone 17 (256 GB) - Mist Blue
- Price
- $1250.35
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 10mo ago

Apple iPhone 17 (256 GB) - White
- Price
- $1253.95
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 10mo ago

Apple iPhone 17 Pro Max (512 GB) - Silver
- Price
- $2128.82
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
13
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 92%
Open market
0%
- Apple84%
- SATECHI6%
- Google5%
- Spigen2%
- Samsung2%
- REDMAGIC1%
- Open — no brand owns it (0%)
Demand
Iphone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Iphone
We read the reviews and the return reasons for every product selling here.
“not a sturdy as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iphone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









