iphone
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great332.35avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$23.71–$2128.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 59K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$1177.72avg listing price — sweet spot $15–$100
According to Flapen's Amazon Singapore niche tracking, iphone is a $0/yr Amazon Singapore market (59K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
iphone market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $118K–$294K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 69%
- Out of stock
- 59.1%
- Avg brand age
- 34 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
13
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
0%
- Apple84%
- SATECHI6%
- Google5%
- Spigen2%
- Samsung2%
- REDMAGIC1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — +22.9% search growth over the last 90 days.Top iphone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple iPhone 17 (256 GB) - Mist Blue
Apple$1250.354.7★50 rev
Apple iPhone 17 (256 GB) - White
Apple$1253.954.7★50 rev
Apple iPhone 17 Pro Max (512 GB) - Silver
Apple$2128.824.2★39 rev
Apple iPhone 17 (256 GB) - Lavender
Apple$1275.364.7★50 rev
Apple iPhone Air (256 GB) - Space Black
Apple$1347.964.7★13 rev
Newest
by launch date
Apple iPhone 17e (256 GB) - Black
Apple$926.4513 rev
Google Pixel 10a (Obsidian 256GB)
Google$789.211 rev
Apple iPhone 17 (256 GB) - Mist Blue
Apple$1250.3550 rev
Apple iPhone 17 (256 GB) - White
Apple$1253.9550 rev
Apple iPhone 17 Pro Max (512 GB) - Silver
Apple$2128.8239 rev
Trending
90-day click momentumGoogle Pixel 10a (Obsidian 256GB)
Google$789.215.0★
Spigen Valentinus Magnetic Wallet Card Holder - 3 Cards Designed for MagSafe Compatible with iPhone 15 iPhone 14 iPhone 13 iPhone 12 Models - Brown
Spigen$23.714.2★
Apple iPhone Air (512 GB) - Sky Blue
Apple$1878.004.7★
Satechi Magnetic Magsafe Wallet Double Flap Stand Card Holder 4 Slots with Front NFC Pass-Through Adjustable Phone Attachment for iPhone 17/16/15/14/13/12 Travel Accessory Black
SATECHI$54.374.3★
Satechi Magnetic Magsafe Wallet Double Flap Stand Card Holder 4 Slots with Front NFC Pass-Through Adjustable Phone Attachment for iPhone 17/16/15/14/13/12 Travel Accessory Dark Blue
SATECHI$48.154.3★
What buyers say about iphone
What buyers praise and complain about, mined from review topics.What buyers complain about
“not a sturdy as described”
Top return reasons
Common questions
- Is iphone profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 26 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the iphone niche?
- 6 brands and 13 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in iphone?
- Top complaints mined from reviews: Strength. The return rate is 1.3%.
- What does it cost to enter the iphone niche?
- Listings span $23.71–$2128.82; the average listing price is $1177.72 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.