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Instax Mini Evo

Fail

The top 5 brands take 100% of clicks, so Instax Mini Evo is a Fail.

Flapen Score
18
18 / 100
Ranks 270 of 287 Electronics niches · −14 vs the category median of 32
Market size
$22K/yr9K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
94%top-5 click share · 2 brands · 7 sellers

Flapen Score

Instax Mini Evo against its category

The dotted line is the Electronics average. Past it, Instax Mini Evo is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Mini Evo market on Amazon at a glance

Shoppers on Amazon Singapore searched for Instax Mini Evo 9K times last year and spent an estimated $22K. All 2 brands take every click. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.0%
Market size, estimated
$22Ka year
Top search term
instax mini evo6K searches a year

02 · Price

A sale here is worth $262.78.

Listings sell for $262.78 on average, from $129.12 to $435.65. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $262.78 that is $0 to $26K a year per listing.

Average price
$262.78above the $15 to $100 sweet spot
Price range
$129.12–$435.65
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
6.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #11 within Electronics. It carries 446 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
3.5%
Average rank
#11in Electronics
Average rating
4.44 starsAmazon Singapore average 4.47 stars
Average reviews
446per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 121 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
121 months

Products

Top Instax Mini Evo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 239%

Demand

Instax Mini Evo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Instax Mini Evo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax mini evo6K/yr
  • fujifilm instax mini evo2K/yr
  • instax evo739/yr

Reviews and returns

What reviews say buyers love and hate about Instax Mini Evo

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Ease Of Use”
6.2%of orders come back
“Good for beginners”
A buyer, on “Ease Of Use”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

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FAQ

Common Instax Mini Evo questions

Answered from the same tracked data.