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Gifts for Men

Fail

Shoppers spend an estimated $4K a year here, so Gifts for Men is a Fail.

Flapen Score
33
33 / 100
Top 44% of 287 Electronics niches · +1 vs the category median of 32
Market size
$4K/yr18K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
69%top-5 click share · 8 brands · 9 sellers

Flapen Score

Gifts for Men against its category

The dotted line is the Electronics average. Past it, Gifts for Men is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gifts for Men market on Amazon at a glance

Shoppers on Amazon Singapore searched for Gifts for Men 18K times last year and spent an estimated $4K. The top 5 brands take 77% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
0.7%
Market size, estimated
$4Ka year
Top search term
gifts for men8K searches a year

02 · Price

A sale here is worth $30.15.

Listings sell for $30.15 on average, from $14.00 to $57.77. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $30.15 that is $0 to $3K a year per listing.

Average price
$30.15inside the $15 to $100 sweet spot
Price range
$14.00–$57.77
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #64 within Electronics. It carries 1,197 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
16.1%
Average rank
#64in Electronics
Average rating
4.43 starsAmazon Singapore average 4.47 stars
Average reviews
1,197per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

9

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Brand 128%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (2 brands, 15%)

Demand

Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.6× · 10 of 12 months tracked

Search terms

Top Gifts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gifts for men8K/yr
  • gift for men4K/yr
  • unique gifts for men2K/yr
  • birthday gift for men844/yr
  • christmas gifts for men1K/yr

Reviews and returns

What reviews say buyers love and hate about Gifts for Men

We read the reviews and the return reasons for every product selling here.

9.5%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Gifts for Men questions

Answered from the same tracked data.