gifts for men
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.15avg listing price — sweet spot $15–$100
Price range
Great$14.00–$57.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,197.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.5%return rate — above 5% kills the launch gate
Market size
Bad$4K$4K/yr · 18K searches
According to Flapen's Amazon Singapore niche tracking, gifts for men is a $4K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gifts for men market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $3K–$8K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 33%
- Out of stock
- 16.1%
- Avg brand age
- 50 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
9
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
15%
- POLO RALPH LAUREN28%
- TESLYAR17%
- VULKIT12%
- Craftman10%
- SAPGIF9%
- SERASAR8%
- Open — no brand owns it (2 brands, 15%)
Demand
Weekly Amazon search volume, last 42 weeks — +7.7% search growth over the last 90 days.Top gifts for men search terms
- gifts for men8K/yr
- gift for men4K/yr
- unique gifts for men2K/yr
- birthday gift for men844/yr
- christmas gifts for men1K/yr
Top gifts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Polo Ralph Lauren 93246604/92009604/92009604 Socks Set of 3 Mens Womens Foot Pile Arch Support Multicolored 03.white/grey/black 27.0-29.0 cm
POLO RALPH LAUREN$14.004.2★341 rev
TESLYAR Wood Phone Docking Station Ash Key Holder Wallet Stand Watch Organizer Men Husband Wife Anniversary Dad Birthday Nightstand Purse Father Graduation Male Travel Idea Gadgets
TESLYAR$57.774.7★6,523 rev
VULKIT Mens Wallet for AirTag Pop Up Wallet RFID Blocking Leather Wallet for Cash & Credit Cards Minimalist Gift for Mens (Airtag NOT Included) Grey Minimalist
VULKIT$50.144.2★549 rev
Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Silver/Brown)
Craftman$25.684.3★136 rev
Fathers Day Dad Gifts 9 in 1 Multitool Pen Cool Gadgets Tools for Men Gifts for Dad Boyfriend Mens Christmas Gifts Unique Stuff for Boyfriend Husband Friends Grandpa
SAPGIF$19.114.6★2,354 rev
Newest
by launch date
Mens Underwear Cooling Quick Dry Trunks The Ballroom Patented Pouch Anti-Chafe Moisture Wicking Performance Underpants - MONKEY BUSINESS M
THUNDERWEAR$32.860 rev
Polo Ralph Lauren 93246604/92009604/92009604 Socks Set of 3 Mens Womens Foot Pile Arch Support Multicolored 03.white/grey/black 27.0-29.0 cm
POLO RALPH LAUREN$14.00341 rev
Polo Ralph Lauren 92009914 Mens Socks 3 Pair Set Footed Pile One-Point Short Socks Unisex Adult 01.Black x 3 33-37 US
POLO RALPH LAUREN$15.8062 rev
Gamer Gifts Funny Socks with Sayings Do Not Disturb Im Gaming Socks Gaming Gifts for Men Teenage Boys Birthday Christmas Stocking Stuffers for Men Teens Boys Ideas Multi One Size
KIDPER$15.6818 rev
SERASAR Cross Necklace Mens Jewellery Stainless Steel 60cm - Silver Gents Males 925 Sterling Birthday Gift Male
SERASAR$40.34792 rev
Trending
90-day click momentumMens Underwear Cooling Quick Dry Trunks The Ballroom Patented Pouch Anti-Chafe Moisture Wicking Performance Underpants - MONKEY BUSINESS M
THUNDERWEAR$32.860.0★
SERASAR Cross Necklace Mens Jewellery Stainless Steel 60cm - Silver Gents Males 925 Sterling Birthday Gift Male
SERASAR$40.344.6★
Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Silver/Brown)
Craftman$25.684.3★
Polo Ralph Lauren 93246604/92009604/92009604 Socks Set of 3 Mens Womens Foot Pile Arch Support Multicolored 03.white/grey/black 27.0-29.0 cm
POLO RALPH LAUREN$14.004.2★
VULKIT Mens Wallet for AirTag Pop Up Wallet RFID Blocking Leather Wallet for Cash & Credit Cards Minimalist Gift for Mens (Airtag NOT Included) Grey Minimalist
VULKIT$50.144.2★
What buyers say about gifts for men
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is gifts for men profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the gifts for men niche?
- 8 brands and 9 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.
- What does it cost to enter the gifts for men niche?
- Listings span $14.00–$57.77; the average listing price is $30.15 (sweet spot $15–$100). The average incumbent carries 1,197 reviews — the moat a new listing must climb.