Gifts for Men
FailShoppers spend an estimated $4K a year here, so Gifts for Men is a Fail.
- Flapen Score
- 33 / 100Top 44% of 287 Electronics niches · +1 vs the category median of 3233
- Market size
- $4K/yr18K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 9 sellers
Flapen Score
Gifts for Men against its category
The dotted line is the Electronics average. Past it, Gifts for Men is stronger. Inside it, weaker.
Market
The Gifts for Men market on Amazon at a glance
Shoppers on Amazon Singapore searched for Gifts for Men 18K times last year and spent an estimated $4K. The top 5 brands take 77% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $4Ka year
- Top search term
- gifts for men8K searches a year
02 · Price
A sale here is worth $30.15.
Listings sell for $30.15 on average, from $14.00 to $57.77. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $30.15 that is $0 to $3K a year per listing.
- Average price
- $30.15inside the $15 to $100 sweet spot
- Price range
- $14.00–$57.77
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 9.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #64 within Electronics. It carries 1,197 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 78%
- Out of stock, average day
- 16.1%
- Average rank
- #64in Electronics
- Average rating
- 4.43 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,197per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Gifts for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
9
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
15%
- Brand 128%
- Brand 217%
- Brand 312%
- Brand 410%
- Brand 59%
- Brand 68%
- Open — no brand owns it (2 brands, 15%)
Demand
Gifts for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.6× · 10 of 12 months tracked
Search terms
Top Gifts for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gifts for men8K/yr
- gift for men4K/yr
- unique gifts for men2K/yr
- birthday gift for men844/yr
- christmas gifts for men1K/yr
Reviews and returns
What reviews say buyers love and hate about Gifts for Men
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gifts for Men questions
Answered from the same tracked data.









