Fire Stick
FailShoppers spend an estimated $0 a year here, so Fire Stick is a Fail.
- Flapen Score
- 30 / 100Ranks 155 of 287 Electronics niches · −2 vs the category median of 3230
- Market size
- $0/yr9K searches / yr
- 90-day growth
- +26.2%search demand this quarter
- Competition
- 88%top-5 click share · 2 brands · 6 sellers
Flapen Score
Fire Stick against its category
The dotted line is the Electronics average. Past it, Fire Stick is stronger. Inside it, weaker.
Market
The Fire Stick market on Amazon at a glance
Shoppers on Amazon Singapore searched for Fire Stick 9K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- +26.2%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- fire stick7K searches a year
02 · Price
A sale here is worth $65.88.
Listings sell for $65.88 on average, from $45.50 to $134.37. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $65.88 that is $0 to $7K a year per listing.
- Average price
- $65.88inside the $15 to $100 sweet spot
- Price range
- $45.50–$134.37
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #351 within Electronics. It carries 47,514 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 19.0%
- Average rank
- #351in Electronics
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 47,514per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Fire Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Roku Streaming Stick 2025 - HD Roku Streaming Device for TV with Voice Remote - Free & Live TV
- Price
- $54.42
- Rating
- 4.7/5
- Reviews
- 30,604
- Age
- 1y ago

Roku Streaming Stick 4K Streaming Device 4K/HDR/Dolby Vision with Voice Remote and TV Controls
- Price
- $63.06
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 2y ago

Roku Express 4K+ | Roku Streaming Device 4K/HDR with Voice Remote Free & Live TV
- Price
- $52.63
- Rating
- 4.7/5
- Reviews
- 99,591
- Age
- 5y ago

Xiaomi TV Mi Stick
- Price
- $53.99
- Rating
- 4.2/5
- Reviews
- 18,570
- Age
- 6y ago

Roku Streaming Stick+ | HD/4K/HDR Streaming Device with Long-range Wireless and Roku Voice Remote with TV Controls
- Price
- $70.79
- Rating
- 4.7/5
- Reviews
- 129,876
- Age
- 8y ago
Trending
estimated 90-day click momentum
Roku Streaming Stick+ | HD/4K/HDR Streaming Device with Long-range Wireless and Roku Voice Remote with TV Controls
- Price
- $70.79
- Rating
- 4.7/5
- Reviews
- 129,876
- Age
- 8y ago

Roku Streaming Stick 2025 - HD Roku Streaming Device for TV with Voice Remote - Free & Live TV
- Price
- $54.42
- Rating
- 4.7/5
- Reviews
- 30,604
- Age
- 1y ago

Roku Express 4K+ | HD/4K/HDR Streaming Device with Voice Remote TV Controls Fast Wi-Fi Premium HDMI Cable and Easy Setup
- Price
- $52.28
- Rating
- 4.8/5
- Reviews
- 497
- Age
- 2y ago

Roku Ultra - Ultimate Streaming Player - 4K Streaming Device for TV with HDR10+ Dolby Vision & Atmos - Bluetooth & Wi-Fi 6- Rechargeable Voice Remote Pro with Backlit Buttons - Free & Live TV
- Price
- $134.37
- Rating
- 4.5/5
- Reviews
- 8,119
- Age
- 1y ago

Roku Express 4K+ | Roku Streaming Device 4K/HDR with Voice Remote Free & Live TV
- Price
- $52.63
- Rating
- 4.7/5
- Reviews
- 99,591
- Age
- 5y ago
Newest
by launch date
Roku Streaming Stick 2025 - HD Roku Streaming Device for TV with Voice Remote - Free & Live TV
- Price
- $54.42
- Rating
- 4.7/5
- Reviews
- 30,604
- Age
- 1y ago

Roku Ultra - Ultimate Streaming Player - 4K Streaming Device for TV with HDR10+ Dolby Vision & Atmos - Bluetooth & Wi-Fi 6- Rechargeable Voice Remote Pro with Backlit Buttons - Free & Live TV
- Price
- $134.37
- Rating
- 4.5/5
- Reviews
- 8,119
- Age
- 1y ago

Roku Streaming Stick 4K Streaming Device 4K/HDR/Dolby Vision with Voice Remote and TV Controls
- Price
- $63.06
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 2y ago

Roku Express 4K+ | HD/4K/HDR Streaming Device with Voice Remote TV Controls Fast Wi-Fi Premium HDMI Cable and Easy Setup
- Price
- $52.28
- Rating
- 4.8/5
- Reviews
- 497
- Age
- 2y ago

Roku Express 4K+ | Roku Streaming Device 4K/HDR with Voice Remote Free & Live TV
- Price
- $52.63
- Rating
- 4.7/5
- Reviews
- 99,591
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Roku90%
- XIAOMI10%
Demand
Fire Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 5.5× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Fire Stick
We read the reviews and the return reasons for every product selling here.
“Really happy with this Roku Streaming Stick 4K”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









