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Fire Stick

Fail

Shoppers spend an estimated $0 a year here, so Fire Stick is a Fail.

Flapen Score
30
30 / 100
Ranks 155 of 287 Electronics niches · −2 vs the category median of 32
Market size
$0/yr9K searches / yr
90-day growth
+26.2%search demand this quarter
Competition
88%top-5 click share · 2 brands · 6 sellers

Flapen Score

Fire Stick against its category

The dotted line is the Electronics average. Past it, Fire Stick is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Stick market on Amazon at a glance

Shoppers on Amazon Singapore searched for Fire Stick 9K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+26.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
fire stick7K searches a year

02 · Price

A sale here is worth $65.88.

Listings sell for $65.88 on average, from $45.50 to $134.37. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $65.88 that is $0 to $7K a year per listing.

Average price
$65.88inside the $15 to $100 sweet spot
Price range
$45.50–$134.37
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #351 within Electronics. It carries 47,514 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#351in Electronics
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
47,514per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fire Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%

Demand

Fire Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 5.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Fire Stick

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Software/Application”
<0.1%of orders come back, a rate Amazon rounds to zero
“Really happy with this Roku Streaming Stick 4K”
A buyer, on “Software/Application”20% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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FAQ

Common Fire Stick questions

Answered from the same tracked data.