Is fire stick profitable to sell on Amazon Singapore?

The niche generates $0/yr across 8 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Skip it (30/100).

How competitive is the fire stick niche?

2 brands and 6 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the fire stick niche?

Listings span $45.50–$134.37; the average listing price is $65.88 (sweet spot $15–$100). The average incumbent carries 47,514 reviews — the moat a new listing must climb.

fire stick

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$65.88

avg listing price — sweet spot $15–$100

Price range

Good$45.50–$134.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Review moat

Bad47,513.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 9K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, fire stick is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fire stick market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$7K; units × avg price
Conversion rate: 0.0%
Avg BSR: #351
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 19.0%
Avg brand age: 49 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Roku90%
XIAOMI10%

Demand

Weekly Amazon search volume, last 47 weeks — +26.2% search growth over the last 90 days.

Open Trend

Top fire stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Roku Streaming Stick 2025 - HD Roku Streaming Device for TV with Voice Remote - Free & Live TV

Roku$54.424.7★30,604 rev

Roku Streaming Stick 4K Streaming Device 4K/HDR/Dolby Vision with Voice Remote and TV Controls

Roku$63.064.6★254 rev

Roku Express 4K+ | Roku Streaming Device 4K/HDR with Voice Remote Free & Live TV

Roku$52.634.7★99,591 rev

Xiaomi TV Mi Stick

XIAOMI$53.994.2★18,570 rev

Roku Streaming Stick+ | HD/4K/HDR Streaming Device with Long-range Wireless and Roku Voice Remote with TV Controls

Roku$70.794.7★129,876 rev

Newest

by launch date

Roku Streaming Stick 2025 - HD Roku Streaming Device for TV with Voice Remote - Free & Live TV

Roku$54.4230,604 rev

1y ago

Roku Ultra - Ultimate Streaming Player - 4K Streaming Device for TV with HDR10+ Dolby Vision & Atmos - Bluetooth & Wi-Fi 6- Rechargeable Voice Remote Pro with Backlit Buttons - Free & Live TV

Roku$134.378,119 rev

1y ago

Roku Streaming Stick 4K Streaming Device 4K/HDR/Dolby Vision with Voice Remote and TV Controls

Roku$63.06254 rev

2y ago

Roku Express 4K+ | HD/4K/HDR Streaming Device with Voice Remote TV Controls Fast Wi-Fi Premium HDMI Cable and Easy Setup

Roku$52.28497 rev

2y ago

Roku Express 4K+ | Roku Streaming Device 4K/HDR with Voice Remote Free & Live TV

Roku$52.6399,591 rev

5y ago

What buyers say about fire stick

What buyers praise and complain about, mined from review topics.

What buyers love

Software/Application20%

“Really happy with this Roku Streaming Stick 4K”

Value For Money20%

“very good value for the price”

Assembly/Installation20%

“Setup was quick”

Display Resolution20%

“Picture quality is clear and sharp, and all the main apps work perfectly”

Ease Of Use20%

“the interface is very easy to use”

Top return reasons

Compatibility-Overall25%

Connectivity-Overall25%

Software/Application19%

Display Resolution13%

Advertised Vs Actual Product13%

Computation Performance6%

Common questions

Is fire stick profitable to sell on Amazon Singapore?: The niche generates $0/yr across 8 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Skip it (30/100).
How competitive is the fire stick niche?: 2 brands and 6 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the fire stick niche?: Listings span $45.50–$134.37; the average listing price is $65.88 (sweet spot $15–$100). The average incumbent carries 47,514 reviews — the moat a new listing must climb.