Is desk mat profitable to sell on Amazon Singapore?

The niche generates $0/yr across 12 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Skip it (35/100).

How competitive is the desk mat niche?

9 brands and 34 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.

When does demand for desk mat peak?

Demand peaks in Jul–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the desk mat niche?

Listings span $13.40–$50.72; the average listing price is $26.63 (sweet spot $15–$100). The average incumbent carries 4,790 reviews — the moat a new listing must climb.

desk mat

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.63

avg listing price — sweet spot $15–$100

Price range

Great$13.40–$50.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,790

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 7K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, desk mat is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

desk mat market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$3K; units × avg price
Conversion rate: 0.0%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 10.4%
Avg brand age: 52 months
Avg seller age: 61 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

HOMIEAZICOZI33%
Nordik By Design23%
AFIING11%
DAWNTREES9%
TEDNETGO7%
Cmhoo5%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top desk mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nordik Leather Desk Mat Cable Organizer (Pebble Black 35 X 17 inch) Premium Extended Mouse Mat for Home Office Accessories - Felt Vegan Large Leather Desk Pad Protector & Desk Blotter Pads Decor

Nordik By Design$39.464.6★6,497 rev

Cork Desk Mat - Dual-Sided Desk Pad for Office and Home - Desk Organization and Accessories - Ideal for Large Mouse Pad and Desk Mats on Top of Desks(Black 27.6x 13.8)

HOMIEAZICOZI$16.234.6★5,248 rev

Non-Slip Desk Pad Mat Large Mouse Pad Office Waterproof PU Leather Blotter Laptop Writing Pad for Office and Home (Beige 24 X 13.7)

AFIING$24.174.7★1,717 rev

Large Natural Cork & Leather Desk Pad eco Desk mat Double-Sided Desk Protector Waterproof Keyboard pad Desk Mouse Pad for Office/Home/Gaming/Decor(Black 36x 17)

HOMIEAZICOZI$22.554.6★5,248 rev

Felt Desk Mat | Computer Mat for Desk(36x12Inches) | Large Felt Mouse Pad and Keyboard Mat | Desk Protector for Office | Dark Gray

DAWNTREES$29.214.3★2,148 rev

Newest

by launch date

Cork Desk Mat - Dual-Sided Desk Pad for Office and Home - Desk Organization and Accessories - Ideal for Large Mouse Pad and Desk Mats on Top of Desks(Black 27.6x 13.8)

HOMIEAZICOZI$16.235,248 rev

1y ago

Satechi Vegan Leather Desk Mat Large Mouse Pad Scratch and Water Resistant Easy to Clean Desk Pad for Office and Home 68 cm x 31.5 cm x 0.3 cm Blue

SATECHI$50.72203 rev

1y ago

Non-Slip Desk Pad Mat Large Mouse Pad Office Waterproof PU Leather Blotter Laptop Writing Pad for Office and Home (Beige 24 X 13.7)

AFIING$24.171,717 rev

2y ago

Large Natural Cork & Leather Desk Pad eco Desk mat Double-Sided Desk Protector Waterproof Keyboard pad Desk Mouse Pad for Office/Home/Gaming/Decor(Black 36x 17)

HOMIEAZICOZI$22.555,248 rev

2y ago

Cork Desk Mat - Dual-Sided Desk Pad for Office and Home - Desk Organization and Accessories - Ideal for Large Mouse Pad and Desk Mats on Top of Desks(Gray 36x 17)

HOMIEAZICOZI$16.535,248 rev

4y ago

What buyers say about desk mat

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall50%

“Just gorgeous”

Wood Quality25%

“Having felt covering the hard wooden desktop is a great feeling”

Quality-Overall25%

“Awesome product”

Top return reasons

Material Quality67%

Quality-Overall33%

Common questions

Is desk mat profitable to sell on Amazon Singapore?: The niche generates $0/yr across 12 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Skip it (35/100).
How competitive is the desk mat niche?: 9 brands and 34 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
When does demand for desk mat peak?: Demand peaks in Jul–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the desk mat niche?: Listings span $13.40–$50.72; the average listing price is $26.63 (sweet spot $15–$100). The average incumbent carries 4,790 reviews — the moat a new listing must climb.