Desk Mat
FailShoppers spend an estimated $0 a year here, so Desk Mat is a Fail.
- Flapen Score
- 35 / 100Top 36% of 287 Electronics niches · +3 vs the category median of 3235
- Market size
- $0/yr7K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 34 sellers
Flapen Score
Desk Mat against its category
The dotted line is the Electronics average. Past it, Desk Mat is stronger. Inside it, weaker.
Market
The Desk Mat market on Amazon at a glance
Shoppers on Amazon Singapore searched for Desk Mat 7K times last year and spent an estimated $0. The top 5 brands take 83% of clicks. Demand peaks in Jul–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- July1.8× the quietest month
- Top search term
- desk mat7K searches a year
02 · Price
A sale here is worth $26.63.
Listings sell for $26.63 on average, from $13.40 to $50.72. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $26.63 that is $0 to $3K a year per listing.
- Average price
- $26.63inside the $15 to $100 sweet spot
- Price range
- $13.40–$50.72
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #24 within Electronics. It carries 4,790 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #24in Electronics
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,790per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Desk Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Brand 133%
- Brand 223%
- Brand 311%
- Brand 49%
- Brand 57%
- Brand 65%
- Open — no brand owns it (3 brands, 11%)
Demand
Desk Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Desk Mat
We read the reviews and the return reasons for every product selling here.
“Just gorgeous”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Desk Mat questions
Answered from the same tracked data.