How competitive is the Cctv niche on Amazon Singapore?

3 brands and 21 sellers compete in Cctv on Amazon Singapore. The top 5 Cctv products take 80% of clicks and its top 5 brands hold 100% of demand.

Cctv

brand-locked demand (top 5 brands take 100% of clicks) — Cctv doesn't clear our bar today.

Flapen Score

Skip it

Ranks 148 of 287 Electronics niches · −1 vs the category median of 32

This niche Category average · 287 niches

Is Cctv profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Cctv is a $6K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Cctv: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.2% over the last 90 days and 1.5% of searches end in a purchase.

$6K

revenue / yr

Units sold / yr250

Search volume / yr-1.2%10K

Conversion rate1.5%

Avg price$38.12

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 21

Top-5 product click share80%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Cctv products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

TP Link Tapo C210 Pan Tilt Home Security WiFi Camera Crystal Clear 3MP TPLink

Price: $36.69
Rating: 4.5/5
Reviews: 53,148
Age: 5y ago

Xiaomi Smart Camera C400 CCTV Surveillance Camera Mi Home Security IP Camera Wifi Cam 4MP/2.5K (C400 Camera Only)

Price: $45.63
Rating: 4.5/5
Reviews: 1,885
Age: 3y ago

Tp-Link Tapo C100 Home Security Wi-Fi Camera

Price: $21.97
Rating: 4.5/5
Reviews: 24,404
Age: 6y ago

TP-Link Tapo 2K Pan Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Cloud &SD Card Storage (Up to 256 GB) Works with Alexa & Google Home white (TC71 / C210)

Price: $34.73
Rating: 4.6/5
Reviews: 10,316
Age: 4y ago

GENBOLT Outdoor WiFi Security Camera 2.4/5GHz with Dual Lens CCTV Home Surveillance Camera PTZ IP Camera with Color Night Automatic Tracking Humanoid Detection

Price: $45.57
Rating: 4.3/5
Reviews: 1,134
Age: 2y ago

Newest

by launch date

TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP

Price: $64.97
Rating: 4.8/5
Reviews: 14
Age: 11mo ago

TP Link Tapo C500 CCTV IP Camera 1080p Pan Tilt Outdoor Security WiFi TPLink

Price: $43.15
Rating: 4.5/5
Reviews: 17,814
Age: 1y ago

TP-Link Tapo C200C New Pan/Tilt Home Security Wi-Fi Camera

Price: $25.87
Rating: 4.4/5
Reviews: 145
Age: 1y ago

GENBOLT Outdoor WiFi Security Camera 2.4/5GHz with Dual Lens CCTV Home Surveillance Camera PTZ IP Camera with Color Night Automatic Tracking Humanoid Detection

Price: $45.57
Rating: 4.3/5
Reviews: 1,134
Age: 2y ago

TP-Link Tapo 2K Pan/Tilt Indoor Security Camera for Baby Monitor Pet Camera | Motion Detection & Tracking | 2-Way Audio | Cloud & SD Card Storage | Works w/Alexa & Google Home | Black | Tapo C211

Price: $33.89
Rating: 4.6/5
Reviews: 1,325
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Tapo84%
XIAOMI9%
GENBOLT7%

Cctv demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10KCVR1.5%Products11Brands3Top 5 Brands100%OOS Rate7.3%Rating4.5★Reviews13,846Avg BSR#18

Top Cctv search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cctv camera for home2K/yr +36.8%1.1% conv.
cctv2K/yr +26.6%1.0% conv.
cctv camera691/yr -3.2%0.7% conv.
wifi camera936/yr -37.4%0.7% conv.
ip camera627/yr -10.6%0.0% conv.
tapo c210650/yr +37.6%6.3% conv.
indoor camera771/yr -51.2%0.0% conv.
home security camera674/yr -46.9%1.3% conv.
security camera wireless370/yr -64.6%0.0% conv.

What reviews say buyers love and hate about Cctv

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money50%

“Great value for money”

Camera Quality25%

“Good security camera for the price”

Quality-Overall25%

“the quality is better than expected”

Cctv return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

57%

2Functionality-Overall

29%

3Connectivity-Overall

4Socket/Port/Plug

Common Cctv questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cctv 31/100 on Amazon Singapore — Skip it. The niche generates $6K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.2% over the last 90 days.

Cctv sells for $38.12 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $21.97–$64.97. The average incumbent carries 13,846 reviews — the moat a new listing must climb.