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Boox

Fail

Shoppers spend an estimated $0 a year here, so Boox is a Fail.

Flapen Score
27
27 / 100
Ranks 191 of 287 Electronics niches · −5 vs the category median of 32
Market size
$0/yr9K searches / yr
90-day growth
+39.1%search demand this quarter
Competition
94%top-5 click share · 2 brands · 3 sellers

Flapen Score

Boox against its category

The dotted line is the Electronics average. Past it, Boox is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boox market on Amazon at a glance

Shoppers on Amazon Singapore searched for Boox 9K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+39.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November2.6× the quietest month
Top search term
boox7K searches a year

02 · Price

A sale here is worth $538.03.

Listings sell for $538.03 on average, from $365.01 to $786.87. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $538.03 that is $0 to $54K a year per listing.

Average price
$538.03above the $15 to $100 sweet spot
Price range
$365.01–$786.87
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$54K
Returns
4.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #30 within Electronics. It carries 209 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
17%
Out of stock, average day
19.2%
Average rank
#30in Electronics
Average rating
4.02 starsAmazon Singapore average 4.47 stars
Average reviews
209per listing
Listings tracked
6

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Boox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%
  • Open — no brand owns it (0%)

Demand

Boox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Boox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boox7K/yr
  • onyx boox1K/yr
  • boox go color 7207/yr

Reviews and returns

What reviews say buyers love and hate about Boox

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
50%of negative reviews mention “Design-Overall”
4.2%of orders come back
“Poorly designed and not worth the money”
A buyer, on “Design-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Boox questions

Answered from the same tracked data.