Is boox profitable to sell on Amazon Singapore?

The niche generates $0/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +39.1%. Flapen's verdict: Skip it (27/100).

How competitive is the boox niche?

2 brands and 3 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in boox?

Top complaints mined from reviews: Design-Overall, Software/Application. The return rate is 4.2%.

When does demand for boox peak?

Demand peaks in Jul–Oct–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the boox niche?

Listings span $365.01–$786.87; the average listing price is $538.03 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.

boox

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great209

avg incumbent reviews — the moat a new listing must climb

Growth

Good+39.1%

90-day search growth — must beat 0% to launch

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Competition

Bad94%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 9K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$538.03

avg listing price — sweet spot $15–$100

Price range

Bad$365.01–$786.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Singapore niche tracking, boox is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 27/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

boox market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$54K; units × avg price
Conversion rate: 0.0%
Avg BSR: #30
Page quality: 0%
Prime: 17%
Sponsored: 17%
Out of stock: 19.2%
Avg brand age: 39 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

BOOX94%
XPPen6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +39.1% search growth over the last 90 days.

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top boox search terms

boox7K/yr +37.3%0.2% conv.
onyx boox1K/yr +57.2%0.0% conv.
boox go color 7207/yr +122.2%0.0% conv.

All search terms

Top boox products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOOX Tablet Go Color 7 Gen II E Ink Tablet 4G 64G Support Active Stylus InkSense (Black)

BOOX$414.793.9★305 rev

BOOX Note Air 5C

BOOX$786.873.8★160 rev

BOOX Tablet Go 10.3 Gen II Lumi ePaper E Ink Tablet Notebook

BOOX$674.854.1★36 rev

BOOX Palma 2 Pro (White)

BOOX$596.953.8★37 rev

ONYX BOOX Palma 2 (White)

BOOX$365.014.2★408 rev

Newest

by launch date

BOOX Tablet Go 10.3 Gen II Lumi ePaper E Ink Tablet Notebook

BOOX$674.8536 rev

4mo ago

BOOX Note Air 5C

BOOX$786.87160 rev

8mo ago

BOOX Palma 2 Pro (White)

BOOX$596.9537 rev

8mo ago

BOOX Tablet Go Color 7 Gen II E Ink Tablet 4G 64G Support Active Stylus InkSense (Black)

BOOX$414.79305 rev

1y ago

XPPen 3 in 1 Color Digital Notebook 10.95 Paper Note Taking Tablet with 16384 Pressure Levels Battey-Free X3 Pro Pencil 2 Magnetic Folio 6+128GB Magic Note Pad for Writing/Reading/Meeting/Study

XPPen$389.68308 rev

1y ago

What buyers say about boox

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Its also much cheaper than other tablets :”

Software/Application50%

“The notes app it comes with is also quite easy to use”

What buyers complain about

Design-Overall50%

“Poorly designed and not worth the money”