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Beats

Fail

Shoppers spend an estimated $0 a year here, so Beats is a Fail.

Flapen Score
25
25 / 100
Ranks 219 of 287 Electronics niches · −7 vs the category median of 32
Market size
$0/yr13K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Beats against its category

The dotted line is the Electronics average. Past it, Beats is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beats market on Amazon at a glance

Shoppers on Amazon Singapore searched for Beats 13K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December2.4× the quietest month
Top search term
beats6K searches a year

02 · Price

A sale here is worth $149.07.

Listings sell for $149.07 on average, from $83.91 to $300.17. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $149.07 that is $0 to $15K a year per listing.

Average price
$149.07above the $15 to $100 sweet spot
Price range
$83.91–$300.17
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #72 within Electronics. It carries 30,690 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
24.4%
Average rank
#72in Electronics
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
30,690per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Beats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 233%
  • Brand 320%

Demand

Beats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMar

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Beats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beats6K/yr
  • beats headphones3K/yr
  • beats studio pro2K/yr
  • beats fit pro2K/yr

Reviews and returns

What reviews say buyers love and hate about Beats

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Touch/Button Controls”
2.0%of orders come back
“Buttons are flat and difficult to feel and control when worn”
A buyer, on “Touch/Button Controls”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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FAQ

Common Beats questions

Answered from the same tracked data.