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Airpods 4

Fail

Shoppers spend an estimated $0 a year here, so Airpods 4 is a Fail.

Flapen Score
22
22 / 100
Ranks 243 of 287 Electronics niches · −10 vs the category median of 32
Market size
$0/yr7K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Airpods 4 against its category

The dotted line is the Electronics average. Past it, Airpods 4 is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airpods 4 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Airpods 4 7K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Jul–Sep–Oct–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October3.8× the quietest month
Top search term
airpods 4 case7K searches a year

02 · Price

A sale here is worth $15.19.

Listings sell for $15.19 on average, from $8.43 to $22.33. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $15.19 that is $0 to $2K a year per listing.

Average price
$15.19inside the $15 to $100 sweet spot
Price range
$8.43–$22.33
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #56 within Electronics. It carries 2,010 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
24.1%
Average rank
#56in Electronics
Average rating
4.55 starsAmazon Singapore average 4.47 stars
Average reviews
2,010per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Airpods 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 222%
  • Brand 318%

Demand

Airpods 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Dec · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Airpods 4

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
0.7%of orders come back
“Good quality and well made”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Airpods 4 questions

Answered from the same tracked data.