- Flapen Score
- 23 / 100Ranks 233 of 287 Electronics niches · −9 vs the category median of 3223
- Market size
- $40K/yr6K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 5 sellers
Flapen Score
12tb Hdd against its category
The dotted line is the Electronics average. Past it, 12tb Hdd is stronger. Inside it, weaker.
Market
The 12tb Hdd market on Amazon at a glance
Shoppers on Amazon Singapore searched for 12tb Hdd 6K times last year and spent an estimated $40K. All 2 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $40Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- 12tb2K searches a year
02 · Price
A sale here is worth $269.95.
Listings sell for $269.95 on average, from $149.43 to $315.64. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $269.95 that is $0 to $27K a year per listing.
- Average price
- $269.95above the $15 to $100 sweet spot
- Price range
- $149.43–$315.64
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$27K
- Returns
- 3.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #9 within Electronics. It carries 2,157 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 26.6%
- Average rank
- #9in Electronics
- Average rating
- 4.28 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,157per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top 12tb Hdd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seagate IronWolf 12TB NAS Internal Hard Drive HDD 3.5 Inch 7200 rpm CMR 256 MB Cache SATA 6GB/s Silver incl. Data Rescue Service (ST12000VNZ008)
- Price
- $315.64
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 3y ago

Seagate STKP12000400 Expansion Desktop Hard Drive 12TB Black
- Price
- $301.57
- Rating
- 4.2/5
- Reviews
- 654
- Age
- 6y ago

Seagate IronWolf 12TB NAS Internal Hard Drive HDD 3.5 Inch SATA 6Gb/s 7200 RPM 256MB Cache for RAID Network Attached Storage Frustration Free Packaging (ST12000VN0008)
- Price
- $285.28
- Rating
- 4.5/5
- Reviews
- 9,456
- Age
- 6y ago

Western Digital 12TB WD Red Plus NAS Internal Hard Drive HDD - 7200 RPM SATA 6 GB/s CMR 512 MB Cache 3.5 - WD120EFGX
- Price
- $297.87
- Rating
- 3.9/5
- Reviews
- 300
- Age
- 1y ago

Seagate ST8000DM004 BarraCuda 3.5 8TB Internal Hard Disk HDD 6Gb/s 256MB 5400rpm Authorized Dealer
- Price
- $149.43
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago
Trending
estimated 90-day click momentum
Seagate IronWolf 12TB NAS Internal Hard Drive HDD 3.5 Inch 7200 rpm CMR 256 MB Cache SATA 6GB/s Silver incl. Data Rescue Service (ST12000VNZ008)
- Price
- $315.64
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 3y ago

Seagate STKP12000400 Expansion Desktop Hard Drive 12TB Black
- Price
- $301.57
- Rating
- 4.2/5
- Reviews
- 654
- Age
- 6y ago

Seagate ST8000DM004 BarraCuda 3.5 8TB Internal Hard Disk HDD 6Gb/s 256MB 5400rpm Authorized Dealer
- Price
- $149.43
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Western Digital 12TB WD Red Plus NAS Internal Hard Drive HDD - 7200 RPM SATA 6 GB/s CMR 512 MB Cache 3.5 - WD120EFGX
- Price
- $297.87
- Rating
- 3.9/5
- Reviews
- 300
- Age
- 1y ago

Seagate IronWolf 12TB NAS Internal Hard Drive HDD 3.5 Inch SATA 6Gb/s 7200 RPM 256MB Cache for RAID Network Attached Storage Frustration Free Packaging (ST12000VN0008)
- Price
- $285.28
- Rating
- 4.5/5
- Reviews
- 9,456
- Age
- 6y ago
Newest
by launch date
Western Digital 12TB WD Red Plus NAS Internal Hard Drive HDD - 7200 RPM SATA 6 GB/s CMR 512 MB Cache 3.5 - WD120EFGX
- Price
- $297.87
- Rating
- 3.9/5
- Reviews
- 300
- Age
- 1y ago

Seagate ST8000DM004 BarraCuda 3.5 8TB Internal Hard Disk HDD 6Gb/s 256MB 5400rpm Authorized Dealer
- Price
- $149.43
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Seagate IronWolf 12TB NAS Internal Hard Drive HDD 3.5 Inch 7200 rpm CMR 256 MB Cache SATA 6GB/s Silver incl. Data Rescue Service (ST12000VNZ008)
- Price
- $315.64
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 3y ago

Seagate STKP12000400 Expansion Desktop Hard Drive 12TB Black
- Price
- $301.57
- Rating
- 4.2/5
- Reviews
- 654
- Age
- 6y ago

Seagate IronWolf 12TB NAS Internal Hard Drive HDD 3.5 Inch SATA 6Gb/s 7200 RPM 256MB Cache for RAID Network Attached Storage Frustration Free Packaging (ST12000VN0008)
- Price
- $285.28
- Rating
- 4.5/5
- Reviews
- 9,456
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Seagate91%
- WD9%
- Open — no brand owns it (0%)
Demand
12tb Hdd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.4×
Search terms
Top 12tb Hdd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12tb2K/yr
- 12tb hdd3K/yr
- hdd 12tb979/yr
Reviews and returns
What reviews say buyers love and hate about 12tb Hdd
We read the reviews and the return reasons for every product selling here.
“Good and as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12tb Hdd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









