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Diaper Bag

Fail

Shoppers spend an estimated $0 a year here, so Diaper Bag is a Fail.

Flapen Score
36
36 / 100
Top 30% of 54 Baby Products niches · +3 vs the category median of 33
Market size
$0/yr12K searches / yr
90-day growth
+39.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 18 sellers

Flapen Score

Diaper Bag against its category

The dotted line is the Baby Products average. Past it, Diaper Bag is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diaper Bag market on Amazon at a glance

Shoppers on Amazon Singapore searched for Diaper Bag 12K times last year and spent an estimated $0. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+39.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October2.2× the quietest month
Top search term
diaper bag12K searches a year

02 · Price

A sale here is worth $63.43.

Listings sell for $63.43 on average, from $38.21 to $101.39. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $63.43 that is $0 to $6K a year per listing.

Average price
$63.43inside the $15 to $100 sweet spot
Price range
$38.21–$101.39
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #103 within Baby Products. It carries 1,614 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
54%
Out of stock, average day
9.4%
Average rank
#103in Baby Products
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
1,614per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Diaper Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • Brand 126%
  • Brand 220%
  • Brand 320%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 11%)

Demand

Diaper Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Diaper Bag

We read the reviews and the return reasons for every product selling here.

4.8%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Diaper Bag questions

Answered from the same tracked data.