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Zwift Matte

soft demand (-55.4% this quarter) — Zwift Matte doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 922 of 1,017 Sport & Freizeit niches · −14 vs the category median of 50

Market size 5Growth 0Conversion 49Competition 21Returns 99Price range 95Avg price 95Brand share 24Review moat 43Quality gap 37
This niche Category average · 1,017 niches

Is Zwift Matte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zwift Matte is a €19K/yr Amazon Germany market (16K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 36/100.

Zwift Matte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.4% over the last 90 days and 3.9% of searches end in a purchase.

€19K

revenue / yr

Units sold / yr750
Search volume / yr-55.4%16K
Conversion rate3.9%
Avg price€29.84

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 17
Top-5 product click share74%
Open market10%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews2,203

Top Zwift Matte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

€0€2K€4K€6K€7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

17

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • HAPBEAR30%
  • NEOLYMP23%
  • Wahoo Fitness18%
  • LILENO SPORTS14%
  • Sixten Environmental6%
  • SportPlus5%
  • Open — no brand owns it (3 brands, 5%)

Zwift Matte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume16KCVR3.9%Products14Brands9Top 5 Brands90%OOS Rate0.0%Rating4.5★Reviews2,203Avg BSR#319
1K600Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Zwift Matte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zwift matte7K/yr
  • wahoo matte5K/yr
  • indoor cycling matte4K/yr

What reviews say buyers love and hate about Zwift Matte

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
beworben Vs Tatsächliches Produkt16%

Tut was sie soll

Gesamtgröße13%

Perfekte Größe für Zwift Ride plus Rolle

Qualität insgesamt12%

Top Qualität

Griff10%

rutschfest an Ort und Stelle

Kissen7%

Für mein Laufband was auf Parkett steht, ist die Matte hervorragend 👍🏼 Gute Dämmung 👍🏼

What buyers complain about

85% of reviews
Preis-Leistungs-Verhältnis21%

Nicht ganz billig

Qualität insgesamt21%

sehr schlecht und daher kein beurteilung ok

Dicke14%

allerdings zu dünn

Hartes Gefühl13%

Vielleicht ein wenig hart

Griff5%

auf Laminat nicht wirklich rutschfest.

Zwift Matte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Geruch
8%
3Qualität insgesamt
5%
4Dünn
4%
5Funktionalität insgesamt
4%

Common Zwift Matte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zwift Matte 36/100 on Amazon Germany — Skip it. The niche generates €19K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -55.4% over the last 90 days.
Zwift Matte buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, Dicke, the themes mined from the niche's reviews. Its return rate is 0.2%.