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Zwift

Fail

Demand is soft, at -57.1% this quarter, so Zwift is a Fail.

Flapen Score
33
33 / 100
Ranks 962 of 1,017 Sport & Freizeit niches · −17 vs the category median of 50
Market size
€520K/yr98K searches / yr
90-day growth
-57.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 17 sellers

Flapen Score

Zwift against its category

The dotted line is the Sport & Freizeit average. Past it, Zwift is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zwift market on Amazon at a glance

Shoppers on Amazon Germany searched for Zwift 98K times last year and spent an estimated €520K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -57.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €520K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-57.1%
Conversion, latest week
3.3%
Market size, estimated
€520Ka year
Top search term
wahoo kickr core 273K searches a year

02 · Price

A sale here is worth €162.27.

Listings sell for €162.27 on average, from €16.83 to €382.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At €162.27 that is €81K to €122K a year per listing.

Average price
€162.27above the $15 to $100 sweet spot
Price range
€16.83–€382.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
€81K–€122K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Fitness. It carries 1,088 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#3in Fitness
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,088per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Zwift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 237%
  • Brand 38%

Demand

Zwift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.0× · 8 of 12 months tracked

Search terms

Top Zwift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wahoo kickr core 273K/yr
  • kickr core 220K/yr
  • wahoo kickr core 2 mit zwift cog und click5K/yr

Reviews and returns

What reviews say buyers love and hate about Zwift

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Qualität insgesamt”
36%of negative reviews mention “Geräuschpegel”
0.6%of orders come back
“Ungewöhnliche Geräuschentwicklung”
A buyer, on “Geräuschpegel”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Zwift questions

Answered from the same tracked data.