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Yogamatte Naturkautschuk

soft demand (-24.9% this quarter) — Yogamatte Naturkautschuk doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 828 of 1,017 Sport & Freizeit niches · −9 vs the category median of 50

Market size 28Growth 13Conversion 26Competition 53Returns 66Price range 76Avg price 91Brand share 15Review moat 61Quality gap 45
This niche Category average · 1,017 niches

Is Yogamatte Naturkautschuk profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Yogamatte Naturkautschuk is a €120K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.

Yogamatte Naturkautschuk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.9% over the last 90 days and 2.1% of searches end in a purchase.

€120K

revenue / yr

Units sold / yr2K
Search volume / yr-24.9%101K
Conversion rate2.1%
Avg price€56.85

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers11 · 14
Top-5 product click share53%
Open market6%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement94%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews1,079

Top Yogamatte Naturkautschuk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€14K€19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

5%

  • Lotuscrafts77%
  • Yosana10%
  • Ellylife3%
  • Bodhi2%
  • YOGALABS2%
  • YOGATI1%
  • Open — no brand owns it (5 brands, 5%)

Yogamatte Naturkautschuk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR2.1%Products31Brands11Top 5 Brands94%OOS Rate8.3%Rating4.5★Reviews1,079Avg BSR#80
2K1KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top Yogamatte Naturkautschuk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lotuscrafts yogamatte40K/yr
  • yogamatte naturkautschuk20K/yr
  • yogamatte lotuscrafts9K/yr
  • naturkautschuk yoga matte6K/yr
  • yoga matte naturkautschuk6K/yr
  • yoga matte lotuscrafts7K/yr
  • yogamatte kautschuk6K/yr
  • yosana yogamatte4K/yr
  • lululemon yogamatte4K/yr

What reviews say buyers love and hate about Yogamatte Naturkautschuk

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Griff28%

hat ordentlich Grip (Hände und Füße rutschen nicht auf der Matte).

Qualität insgesamt12%

Super Qualität

Komfort insgesamt6%

Sieht toll aus und ist sehr angenehm vom Material

Übung/Sporteignung5%

Super Yogamatte aus Kork

Portabilität4%

Perfekte Travelmat

What buyers complain about

60% of reviews
Griff17%

Absolut nicht rutschfest

Geruch10%

stank nach Chemie!

Gewicht schwer8%

Darüber hinaus ist sie ziemlich schwer

Haltbarkeit8%

Riss im Seil

Preis-Leistungs-Verhältnis6%

Als Premiummatte mit 40€ ihr Geld nicht wert

Yogamatte Naturkautschuk return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Griff
23%
2Dünn
12%
3Gewicht schwer
8%
4Geruch
7%
5Farbe
7%

Common Yogamatte Naturkautschuk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yogamatte Naturkautschuk 41/100 on Amazon Germany — Skip it. The niche generates €120K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -24.9% over the last 90 days.
Yogamatte Naturkautschuk buyers on Amazon Germany complain most about Griff, Geruch, Gewicht schwer, the themes mined from the niche's reviews. Its return rate is 2.4%.