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50

yogamatte kork

Worth a look

Shows a sweet-spot price point ($32.93 avg), but soft demand (-19.2% this quarter) keeps it on the watch list.

Market size 23Growth 15Conversion 30Competition 54Returns 87Price range 95Avg price 95Brand share 61Review moat 70Quality gap 58

Avg price

Incredible€32.93

avg listing price — sweet spot $15–$100

Price range

Incredible€19.00–€79.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good708.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€92K

€92K/yr · 116K searches

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, yogamatte kork is a €92K/yr Amazon Germany market (116K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

yogamatte kork market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€82K–€99K
units × avg price
Conversion rate
2.4%
Avg BSR
#127
Page quality
0%
Prime
61%
Sponsored
91%
Out of stock
6.6%
Avg brand age
49 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

24%

  • Mosswell21%
  • Haninj19%
  • ALPIDEX10%
  • KESSER10%
  • NAJATO8%
  • Myga8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Top yogamatte kork search terms

  • yogamatte kork53K/yr
  • yoga matte kork33K/yr
  • kork yoga matte11K/yr
  • kork yogamatte15K/yr
  • kork matte5K/yr
All search terms

Top yogamatte kork products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€9K20%€18K30%€28K40%€37K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about yogamatte kork

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Hochwertig Produkt”

Materialqualität12%

“Sehr angenehmes Material”

Griff10%

“Man rutscht mit den Händen nicht weg”

Komfort insgesamt10%

“Angenehm”

Übung/Sporteignung4%

“Super Yogamatte aus Kork”

Geruch4%

“Super Matte, riecht kaum, rutschfest”

Design insgesamt4%

“Ich habe sie wegen ihres hübschen Designs und”

Weiches Gefühl4%

“Super 👍 Super matte”

Preis-Leistungs-Verhältnis4%

“Für das Geld ein super Schnapper”

Haltbarkeit4%

“Wunderschöne Matte, hält gut”

What buyers complain about

Griff16%

“Leider hatte ich mir mehr erwartet, man rutscht mit den Händen weg - hat zu wenig Grip”

Geruch10%

“Stinkt im ganzen Haus”

Dicke10%

“Die Matte ist recht dünn”

Haltbarkeit10%

“Jedoch löste sich bereits nach kurzer Zeit das Band des Transportbeutels auf”

Steifheit4%

“das Material total steif.”

Übung/Sporteignung4%

“Für dynamisches Yoga absolut ungeeignet”

Hartes Gefühl3%

“Etwas härter”

Kissen3%

“Leider zu dünn, so dass bei manchen Übungen auf der Seite der Beckenknochen schmerzt wegen zu wenig Polsterung”

Defekt Material/Teile3%

“leider ist es beschädigt angekommen”

Falten2%

“zu Beginn ist es eher ein Falten da der Kork an den Stellen nachgibt wo er das für richtig hält.”

Top return reasons

Griff19%
Dünn17%
Qualität insgesamt11%
Geruch8%
Materialqualität5%
Gesamtgröße5%
Hartes Gefühl4%
Farbe4%
Dicke3%
Funktionalität insgesamt2%

Common questions

Is yogamatte kork profitable to sell on Amazon Germany?
The niche generates €92K/yr across 23 tracked products. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the yogamatte kork niche?
16 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in yogamatte kork?
Top complaints mined from reviews: Griff, Geruch, Dicke. The return rate is 1.4%.
When does demand for yogamatte kork peak?
Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the yogamatte kork niche?
Listings span €19.00–€79.13; the average listing price is €32.93 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.