Yoga Matte
Yoga Matte shows a $2.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 1,017 Sport & Freizeit niches · +13 vs the category median of 50
Is Yoga Matte profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Yoga Matte is a €2.3M/yr Amazon Germany market (5.3M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.
Yoga Matte: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.3% over the last 90 days and 2.1% of searches end in a purchase.
€2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Yoga Matte products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KG PHYSIO Yogamatte Rutschfest & Gepolstert - Yoga Matte mit Tragegurt Fitnessmatte Sportmatte Dicke 8mm Gymnastikmatte Gym Matte Pilates Matte Fitness Matte 183x60cm
- Price
- €18.20
- Rating
- 4.3/5
- Reviews
- 20,827
- Age
- 9y ago
MSPORTS Gymnastikmatte Premium inkl. Tragegurt + Übungsposter + Workout App I Hautfreundliche Fitnessmatte 190 x 60 x 1 5 cm - Beige-Caramel - Phthalatfreie Yogamatte
- Price
- €29.13
- Rating
- 4.5/5
- Reviews
- 10,428
- Age
- 6y ago
Amazon Basics Yogamatte rutschfest extra dick Pilates-Gymnastikmatte 183 x 61 x 1 cm Schwarz
- Price
- €16.74
- Rating
- 4.4/5
- Reviews
- 1,538
- Age
- 2y ago
MSPORTS Gymnastikmatte Premium I Yoga Matte rutschfest und extra dick - inkl. Tragegurt + Übungsposter + Workout App I Hautfreundliche Sportmatte - 190x60x1 5 cm - Königsblau - Fitnessmatte Yogamatte
- Price
- €29.61
- Rating
- 4.5/5
- Reviews
- 10,428
- Age
- 9y ago
TOPLUS Gymnastikmatte Yogamatte Yogamatte Gepolstert & rutschfest für Fitness Pilates & Gymnastik mit Tragegurt (Lila-Pink)
- Price
- €19.22
- Rating
- 4.6/5
- Reviews
- 26,932
- Age
- 5y ago
Trending
90-day click momentum
KESSER Yogamatte rutschfest 183x61x0 6cm TPE Matte Gymnastikmatte & Fitnessmatte mit Gurt In- & Outdoor Trainingsmatte für Yoga Workout Pilates & Fitness gelenkschonend Übungsheft & Hilfslinien
- Price
- €15.37
- Rating
- 4.5/5
- Reviews
- 2,094
- Age
- 11mo ago
Mosswell Premium Kork-Yogamatte (4mm dick) - Rutschfeste Fitnessmatte mit Hilfslinien - Pilatesmatte + Yogatasche
- Price
- €36.74
- Rating
- 4.5/5
- Reviews
- 559
- Age
- 6y ago
MSPORTS Gymnastikmatte Premium inkl. Tragegurt + Übungsposter + Workout App I Hautfreundliche Fitnessmatte 190 x 60 x 1 5 cm - Steingrau - Phthalatfreie Yogamatte
- Price
- €29.22
- Rating
- 4.5/5
- Reviews
- 10,428
- Age
- 6y ago
Good Nite Gymnastikmatte Fitnessmatte Trainingsmatte Yogamatte Turnmatte TPE Rutschfest Pilates in 12 unterschiedlichen Farben 183 x 61 x 0.6 cm (Purpur/Rosa)
- Price
- €14.16
- Rating
- 4.6/5
- Reviews
- 1,888
- Age
- 4y ago
HyperMotion Yogamatte Fitnessmatte NBR 183x61x0 8 cm Schwarz Rutschfest 8 mm mit Tragegurt und Stretchband Trainingsmatte für Yoga Pilates und Workout (Rosa 8mm)
- Price
- €11.71
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 4mo ago
Newest
by launch dateHyperMotion Yogamatte Fitnessmatte NBR 183x61x0 8 cm Schwarz Rutschfest 8 mm mit Tragegurt und Stretchband Trainingsmatte für Yoga Pilates und Workout (Rosa 8mm)
- Price
- €11.71
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 4mo ago
KESSER Yogamatte rutschfest 183x61x0 6cm TPE Matte Gymnastikmatte & Fitnessmatte mit Gurt In- & Outdoor Trainingsmatte für Yoga Workout Pilates & Fitness gelenkschonend Übungsheft & Hilfslinien
- Price
- €15.37
- Rating
- 4.5/5
- Reviews
- 2,094
- Age
- 11mo ago
Narwhal Yogamatte TPE Rutschfest 6mm dick Gymnastikmatte Sportmatte mit Tragegurt Leichte Fitnessmatte für Yoga Pilates Workout Zuhause & Outdoor 183x61x0.6cm (Schwarz)
- Price
- €14.81
- Rating
- 4.5/5
- Reviews
- 4,235
- Age
- 2y ago
LOTUSCRAFTS Yoga Matte 5 mm dick universell einsetzbar als Yogamatte Sportmatte Gymnastikmatte Fitnessmatte Yogamatte Rutschfest Yoga Mat Matte Sport Trainingsmatte Yogamatten Pilates Matte
- Price
- €33.84
- Rating
- 4.4/5
- Reviews
- 3,598
- Age
- 2y ago
Amazon Basics Yogamatte rutschfest extra dick Pilates-Gymnastikmatte 183 x 61 x 1 cm Schwarz
- Price
- €16.74
- Rating
- 4.4/5
- Reviews
- 1,538
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
27
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
41%
Top 20: 83%
Open market
35%
- MSPORTS22%
- KG PHYSIO15%
- Narwhal8%
- Amazon Basics8%
- #DoYourFitness6%
- TOPLUS6%
Yoga Matte demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.5×
Top Yoga Matte search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yoga matte1.5M/yr
- yogamatte888K/yr
- mat534K/yr
- gymnastikmatte468K/yr
- sportmatte354K/yr
- fitnessmatte248K/yr
- yogamatte rutschfest214K/yr
- yoga mat125K/yr
- trainingsmatte137K/yr
- sportmatte fitnessmatte rutschfest121K/yr
What reviews say buyers love and hate about Yoga Matte
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Super Qualität”
“macht sie besonders angenehm für regelmäßige Workouts.”
“liegt perfekt auf, verrutscht nicht und auch mit den Händen rutscht man nicht weg!”
“Super dicke Matte”
“Ist sehr soft”
What buyers complain about
64% of reviews“stinkt sehr”
“Leider hatte ich mir mehr erwartet, man rutscht mit den Händen weg - hat zu wenig Grip”
“Haltbarkeit eher mau”
“könnte etwas dicker sein”
“Von der Farbe enttäuscht”
Yoga Matte return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoga Matte questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
