yoga matte
Worth a lookShows a $2.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible€2.3M€2.3M/yr · 5.3M searches
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great€20.65avg listing price — sweet spot $15–$100
Price range
Great€11.56–€56.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,980.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, yoga matte is a €2.3M/yr Amazon Germany market (5.3M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- €2.1M–€2.6M
- units × avg price
- Launch success
- —
- 0 of 2 new (360d)
- Conversion rate
- 2.1%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 100%
- Out of stock
- 4.6%
- Avg brand age
- 47 months
- Avg seller age
- 187 days
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
27
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
41%
Top 20: 83%
Open market
35%
- MSPORTS22%
- KG PHYSIO15%
- Narwhal8%
- Amazon Basics8%
- #DoYourFitness6%
- TOPLUS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KG PHYSIO Yogamatte Rutschfest & Gepolstert - Yoga Matte mit Tragegurt Fitnessmatte Sportmatte Dicke 8mm Gymnastikmatte Gym Matte Pilates Matte Fitness Matte 183x60cm
KG PHYSIO€18.204.3★20,827 rev
MSPORTS Gymnastikmatte Premium inkl. Tragegurt + Übungsposter + Workout App I Hautfreundliche Fitnessmatte 190 x 60 x 1 5 cm - Beige-Caramel - Phthalatfreie Yogamatte
MSPORTS€29.134.5★10,428 rev
Amazon Basics Yogamatte rutschfest extra dick Pilates-Gymnastikmatte 183 x 61 x 1 cm Schwarz
Amazon Basics€16.744.4★1,538 rev
MSPORTS Gymnastikmatte Premium I Yoga Matte rutschfest und extra dick - inkl. Tragegurt + Übungsposter + Workout App I Hautfreundliche Sportmatte - 190x60x1 5 cm - Königsblau - Fitnessmatte Yogamatte
MSPORTS€29.614.5★10,428 rev
TOPLUS Gymnastikmatte Yogamatte Yogamatte Gepolstert & rutschfest für Fitness Pilates & Gymnastik mit Tragegurt (Lila-Pink)
TOPLUS€19.224.6★26,932 rev
Newest
by launch date
HyperMotion Yogamatte Fitnessmatte NBR 183x61x0 8 cm Schwarz Rutschfest 8 mm mit Tragegurt und Stretchband Trainingsmatte für Yoga Pilates und Workout (Rosa 8mm)
HyperMotion€11.7140 rev
KESSER Yogamatte rutschfest 183x61x0 6cm TPE Matte Gymnastikmatte & Fitnessmatte mit Gurt In- & Outdoor Trainingsmatte für Yoga Workout Pilates & Fitness gelenkschonend Übungsheft & Hilfslinien
KESSER€15.372,094 rev
4FIZJO Fitnessmatte mit Tragegurt Abm. 180x60 cm Dicke 1 cm NBR-Schaumstoff Rutschfest Komfort In & Outdor Pilatesmatte Yoga Matte Sportmatte Gymnastikmatte Trainingsmatte Weinrot
4FIZJO€11.8386 rev
Amazon Basics Yogamatte mit Tragegurt extra dick 2.5 cm Rose
Amazon Basics€17.61777 rev
TASHIDROLMA Yogamatte Rutschfest TPE Yoga Matte Mit Tragegurt Sportmatte Gymnastikmatte Für Pilates Fitnessstudio Zuhause Reisen 183x61cm Dicke 6 mm
TASHIDROLMA€22.46175 rev
Trending
90-day click momentumKESSER Yogamatte rutschfest 183x61x0 6cm TPE Matte Gymnastikmatte & Fitnessmatte mit Gurt In- & Outdoor Trainingsmatte für Yoga Workout Pilates & Fitness gelenkschonend Übungsheft & Hilfslinien
KESSER€15.374.5★
PROIRON Yogamatte rutschfest Fitnessmatte mit Ausrichtungslinien. für Yoga Fitness & Sport Aktivitäten Trainingsmatte für Yogaübungen & Training
PROIRON€12.684.3★
Mosswell Premium Kork-Yogamatte (4mm dick) - Rutschfeste Fitnessmatte mit Hilfslinien - Pilatesmatte + Yogatasche
Mosswell€36.744.5★
MSPORTS Gymnastikmatte Premium inkl. Tragegurt + Übungsposter + Workout App I Hautfreundliche Fitnessmatte 190 x 60 x 1 5 cm - Steingrau - Phthalatfreie Yogamatte
MSPORTS€29.224.5★
Good Nite Gymnastikmatte Fitnessmatte Trainingsmatte Yogamatte Turnmatte TPE Rutschfest Pilates in 12 unterschiedlichen Farben 183 x 61 x 0.6 cm (Purpur/Rosa)
Narwhal€14.164.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“macht sie besonders angenehm für regelmäßige Workouts.”
“liegt perfekt auf, verrutscht nicht und auch mit den Händen rutscht man nicht weg!”
“Super dicke Matte”
“Ist sehr soft”
“wie abgebildet”
“Alles bestens für den kleinen Preis”
“Super Yogamatte”
“Passt”
“Farbe wie abgebildet”
What buyers complain about
“stinkt sehr”
“Leider hatte ich mir mehr erwartet, man rutscht mit den Händen weg - hat zu wenig Grip”
“Haltbarkeit eher mau”
“könnte etwas dicker sein”
“Von der Farbe enttäuscht”
“Sehr schlechte Qualität”
“Kam leider schon defekt an”
“Als Premiummatte mit 40€ ihr Geld nicht wert”
“Immer wieder Lügen bei den Bildern”
“Ich kann nur vermuten, dass es sich um Retour-Ware handelt”
Top return reasons
Common questions
- Is yoga matte profitable to sell on Amazon Germany?
- The niche generates €2.3M/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the yoga matte niche?
- 21 brands and 27 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in yoga matte?
- Top complaints mined from reviews: Geruch, Griff, Haltbarkeit. The return rate is 1.1%.
- When does demand for yoga matte peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the yoga matte niche?
- Listings span €11.56–€56.95; the average listing price is €20.65 (sweet spot $15–$100). The average incumbent carries 5,980 reviews — the moat a new listing must climb.
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