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Yoga Handtuch Rutschfest

Fail

Shoppers spend an estimated $48K a year here, so Yoga Handtuch Rutschfest is a Fail.

Flapen Score
37
37 / 100
Ranks 898 of 1,017 Sport & Freizeit niches · −13 vs the category median of 50
Market size
€48K/yr158K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
61%top-5 click share · 16 brands · 21 sellers

Flapen Score

Yoga Handtuch Rutschfest against its category

The dotted line is the Sport & Freizeit average. Past it, Yoga Handtuch Rutschfest is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Handtuch Rutschfest market on Amazon at a glance

Shoppers on Amazon Germany searched for Yoga Handtuch Rutschfest 158K times last year and spent an estimated €48K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
1.9%
Market size, estimated
€48Ka year
Peak month
January1.9× the quietest month
Top search term
yoga handtuch rutschfest61K searches a year

02 · Price

A sale here is worth €16.28.

Listings sell for €16.28 on average, from €4.13 to €31.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €16.28 that is €2K to €4K a year per listing.

Average price
€16.28inside the $15 to $100 sweet spot
Price range
€4.13–€31.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #21 within Fitness. It carries 961 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
0.8%
Average rank
#21in Fitness
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
961per listing
Listings tracked
27

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Yoga Handtuch Rutschfest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

21

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

16%

  • Brand 121%
  • Brand 220%
  • Brand 318%
  • Brand 414%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (10 brands, 16%)

Demand

Yoga Handtuch Rutschfest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Yoga Handtuch Rutschfest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga handtuch rutschfest61K/yr
  • yoga handtuch34K/yr
  • yogahandtuch für matte rutschfest7K/yr
  • pilates handtuch9K/yr
  • yogatuch rutschfest9K/yr
  • yoga handtuch rutschfest für yogamatte8K/yr
  • yoga towel8K/yr
  • yoga tuch für matte rutschfest6K/yr
  • handtuch für yogamatte6K/yr
  • yogahandtuch6K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Handtuch Rutschfest

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Griff”
19%of negative reviews mention “Griff”
2.6%of orders come back
“Das Handtuch ist nicht rutschfest”
A buyer, on “Griff”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yoga Handtuch Rutschfest questions

Answered from the same tracked data.