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Yoga Gurt

Fail

Prices span $4.17–$12.46, mostly outside the sweet spot, so Yoga Gurt is a Fail.

Flapen Score
25
25 / 100
Ranks 1,006 of 1,017 Sport & Freizeit niches · −25 vs the category median of 50
Market size
€17K/yr78K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
78%top-5 click share · 7 brands · 10 sellers

Flapen Score

Yoga Gurt against its category

The dotted line is the Sport & Freizeit average. Past it, Yoga Gurt is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Gurt market on Amazon at a glance

Shoppers on Amazon Germany searched for Yoga Gurt 78K times last year and spent an estimated €17K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
2.9%
Market size, estimated
€17Ka year
Peak month
January1.7× the quietest month
Top search term
yoga gurt32K searches a year

02 · Price

A sale here is worth €7.78.

Listings sell for €7.78 on average, from €4.17 to €12.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €7.78 that is €778 to €2K a year per listing.

Average price
€7.78under the $15 to $100 sweet spot
Price range
€4.17–€12.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€778–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #11 within Fitness. It carries 1,840 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
6.2%
Average rank
#11in Fitness
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,840per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Yoga Gurt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 151%
  • Brand 222%
  • Brand 313%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Yoga Gurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Yoga Gurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga gurt32K/yr
  • yogagurt29K/yr
  • yogagurte4K/yr
  • yoga strap4K/yr
  • yogagurt mit schlaufen5K/yr
  • yoga gurt mit schlaufen4K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Gurt

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Billige Qualität”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yoga Gurt questions

Answered from the same tracked data.