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Wathose

Wathose shows a sweet-spot price point ($41.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look

Top 11% of 1,017 Sport & Freizeit niches · +13 vs the category median of 50

Market size 42Growth 45Conversion 14Competition 83Returns 82Price range 95Avg price 95Brand share 78Review moat 83Quality gap 63
This niche Category average · 1,017 niches

Is Wathose profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wathose is a €216K/yr Amazon Germany market (485K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Oct. Verdict: Worth a look — 63/100.

Wathose: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.8% over the last 90 days and 1.1% of searches end in a purchase.

€216K

revenue / yr

Units sold / yr4K
Search volume / yr+15.8%485K
Conversion rate1.1%
Avg price€41.19

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers26 · 47
Top-5 product click share32%
Open market43%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 58 products

Sponsored placement91%
New entrants (1y)6· 0 succeeded
Avg rating4.4★
Avg reviews345

Top Wathose products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€6K€13K€19K€26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

47

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

32%

Top 20: 63%

Open market

38%

  • Heimfleiss17%
  • SWANEW14%
  • Night Cat11%
  • FortMen10%
  • Shakespeare5%
  • Shengruili4%

Wathose demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume485KCVR1.1%Products58Brands26Top 5 Brands57%OOS Rate8.5%Rating4.4★Reviews345Avg BSR#121
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Oct · busiest ÷ quietest = 2.4×

Top Wathose search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wathose herren126K/yr
  • wathose94K/yr
  • watthosen herren wasserdicht mit stiefel27K/yr
  • watstiefel26K/yr
  • wathose damen22K/yr
  • anglerhose herren17K/yr
  • anglerhose30K/yr
  • watstiefel herren20K/yr
  • wathose herren neopren13K/yr
  • watthose14K/yr

What reviews say buyers love and hate about Wathose

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt25%

Super Qualität

Gesamtgröße19%

Passt

Preis-Leistungs-Verhältnis12%

Super Preisleistung

Wasserbeständigkeit7%

Tolle wasserdichte Wathose

beworben Vs Tatsächliches Produkt5%

Macht, was es soll

What buyers complain about

76% of reviews
Gesamtgröße42%

fällt etwas klein aus

Materialqualität8%

Das Produkt könnte ein weicheres Material vertragen

Auslaufsicher6%

Undicht

beworben Vs Tatsächliches Produkt6%

Ware passt nicht zur Abbildung

Preis-Leistungs-Verhältnis3%

für 118 Euro zu teuer

Wathose return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
72%
2Auslaufsicher
7%
3Füße fit
3%
4Qualität insgesamt
3%
5Wasserbeständigkeit
2%

Common Wathose questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wathose 63/100 on Amazon Germany — Worth a look. The niche generates €216K/yr across 58 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +15.8% over the last 90 days.
Search demand for Wathose on Amazon Germany peaks in Apr–May–Oct, where the busiest month runs 2.4× the quietest.