Skip to content

Wanderstöcke

Pass

Wanderstöcke scores 65 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +18.0% this quarter, and an estimated 2.3% of orders come back.

Flapen Score
65
65 / 100
Top 8% of 1,017 Sport & Freizeit niches · +15 vs the category median of 50
Market size
€1.3M/yr1.6M searches / yr
90-day growth
+18.0%search demand this quarter
Competition
39%top-5 click share · 24 brands · 120 sellers

Flapen Score

Wanderstöcke against its category

The dotted line is the Sport & Freizeit average. Past it, Wanderstöcke is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wanderstöcke market on Amazon at a glance

Shoppers on Amazon Germany searched for Wanderstöcke 1.6M times last year and spent an estimated €1.3M. The top 5 brands take 59% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+18.0%
Conversion, latest week
2.3%
Market size, estimated
€1.3Ma year
Peak month
July1.7× the quietest month
Top search term
wanderstöcke357K searches a year

02 · Price

A sale here is worth €34.58.

Listings sell for €34.58 on average, from €14.13 to €141.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At €34.58 that is €35K to €43K a year per listing.

Average price
€34.58inside the $15 to $100 sweet spot
Price range
€14.13–€141.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
€35K–€43K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #29 within Running. It carries 1,171 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
73%
Out of stock, average day
4.5%
Average rank
#29in Running
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,171per listing
Listings tracked
37

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Wanderstöcke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

120

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

39%

Top 20: 81%

Open market

37%

  • Brand 118%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Wanderstöcke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Wanderstöcke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wanderstöcke357K/yr
  • walking stöcke224K/yr
  • nordic walking stöcke damen208K/yr
  • wanderstöcke faltbar137K/yr
  • wanderstöcke teleskop87K/yr
  • nordic walking stöcke85K/yr
  • nordic walking stöcke herren97K/yr
  • wanderstock62K/yr
  • leki wanderstöcke52K/yr
  • trekkingstöcke40K/yr

Reviews and returns

What reviews say buyers love and hate about Wanderstöcke

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
2.3%of orders come back
“Immer öfter Schrottartikel, trotz steigender Müllprobleme”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wanderstöcke questions

Answered from the same tracked data.