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Wanderrucksack 20l

Maybe

The top 5 products take only 11% of clicks. But buyers convert on only 0.9% of searches, so Wanderrucksack 20l is a Maybe.

Flapen Score
51
51 / 100
Top 46% of 1,017 Sport & Freizeit niches · +1 vs the category median of 50
Market size
€342K/yr646K searches / yr
90-day growth
+23.0%search demand this quarter
Competition
11%top-5 click share · 30 brands · 248 sellers

Flapen Score

Wanderrucksack 20l against its category

The dotted line is the Sport & Freizeit average. Past it, Wanderrucksack 20l is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wanderrucksack 20l market on Amazon at a glance

Shoppers on Amazon Germany searched for Wanderrucksack 20l 646K times last year and spent an estimated €342K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €342K a year.

Searches, last 12 months
646K
Growth, 90 days vs prior 90
+23.0%
Conversion, latest week
0.9%
Market size, estimated
€342Ka year
Peak month
July3.0× the quietest month
Top search term
vaude rucksack150K searches a year

02 · Price

A sale here is worth €60.81.

Listings sell for €60.81 on average, from €11.20 to €214.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €60.81 that is €0 to €6K a year per listing.

Average price
€60.81inside the $15 to $100 sweet spot
Price range
€11.20–€214.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
5.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #291 within Radsport. It carries 762 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#291in Radsport
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
762per listing
Listings tracked
211

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wanderrucksack 20l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

248

Top-5 brand share

87%

Top 20: 98%

Top-5 click share

11%

Top 20: 34%

Open market

12%

  • Brand 134%
  • Brand 229%
  • Brand 318%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (24 brands, 12%)

Demand

Wanderrucksack 20l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Wanderrucksack 20l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaude rucksack150K/yr
  • jack wolfskin rucksack127K/yr
  • deuter114K/yr
  • rucksack jack wolfskin37K/yr
  • deuter futura26K/yr
  • jack wolfskin rucksack damen31K/yr
  • deuter gogo17K/yr
  • deuter giga22K/yr
  • deuter futura 2613K/yr
  • jack wolfskin rucksack herren17K/yr

Reviews and returns

What reviews say buyers love and hate about Wanderrucksack 20l

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Gesamtgröße”
5.5%of orders come back
“Kleiner Rucksack”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wanderrucksack 20l questions

Answered from the same tracked data.