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Turnbeutel

Turnbeutel shows a fragmented shelf (top 5 take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 29% of 1,017 Sport & Freizeit niches · +6 vs the category median of 50

Market size 50Growth 50Conversion 25Competition 76Returns 75Price range 48Avg price 44Brand share 68Review moat 45Quality gap 55
This niche Category average · 1,017 niches

Is Turnbeutel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Turnbeutel is a €275K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 56/100.

Turnbeutel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +19.9% over the last 90 days and 2.0% of searches end in a purchase.

€275K

revenue / yr

Units sold / yr40K
Search volume / yr+19.9%1.2M
Conversion rate2.0%
Avg price€11.32

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers23 · 153
Top-5 product click share39%
Open market36%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement91%
New entrants (1y)9· 2 succeeded
Avg rating4.4★
Avg reviews1,975

Top Turnbeutel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€11K€22K€33K€44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

153

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

39%

Top 20: 74%

Open market

29%

  • adidas15%
  • Naturstube15%
  • NIKE12%
  • WANDF12%
  • ELES VIDA10%
  • PUMA7%

Turnbeutel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR2.0%Products43Brands23Top 5 Brands64%OOS Rate5.6%Rating4.4★Reviews1,975Avg BSR#63
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Top Turnbeutel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • turnbeutel377K/yr
  • sportbeutel167K/yr
  • turnbeutel kinder176K/yr
  • turnbeutel damen106K/yr
  • turnbeutel herren20K/yr
  • sportbeutel mädchen45K/yr
  • turnbeutel wasserdicht24K/yr
  • sportbeutel junge46K/yr
  • nike turnbeutel36K/yr
  • turnbeutel nike40K/yr

What reviews say buyers love and hate about Turnbeutel

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt23%

Alles bestens,Lieferung und Qualität

Gesamtgröße11%

Passt

Preis-Leistungs-Verhältnis9%

Preis Leistung ok

Taschen/Abteilungen7%

Besonders cool ist die Zusatztasche bzw. der Eingriff von außen, in dem man ein Portemonnaie, Handy oder Schlüssel packen kann und schnell darauf zugreifen kann

beworben Vs Tatsächliches Produkt6%

Alles wie erwartet

What buyers complain about

60% of reviews
Gesamtgröße18%

grosser turnbeutel

Haltbarkeit10%

nach 2. Nutzung defekt

Qualität insgesamt6%

absolut billigste Qualität

Geruch5%

Stinkt fürchterlich :-

Dicke5%

Total dünnes Material

Turnbeutel return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Qualität insgesamt
9%
3Materialqualität
7%
4Dünn
5%
5Farbe
4%

Common Turnbeutel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turnbeutel 56/100 on Amazon Germany — Worth a look. The niche generates €275K/yr across 43 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved +19.9% over the last 90 days.
Search demand for Turnbeutel on Amazon Germany peaks in Jul–Aug–Sep, where the busiest month runs 2.4× the quietest.