Is Tennis profitable to sell on Amazon Germany?

Flapen scores Tennis 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €116K a year across 3 tracked products. Search demand grew +69.3% in the last 90 days.

How competitive is the Tennis niche on Amazon Germany?

3 brands and 5 sellers compete in Tennis on Amazon Germany. The top 5 Tennis products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Tennis?

Tennis buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and Eignung Anfänger. An estimated 1.6% of orders come back.

When does demand for Tennis peak?

Search demand for Tennis on Amazon Germany peaks in Jul–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Tennis niche?

Tennis sells for €24.94 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €11.93 to €38.19. The average product has 938 reviews, the count a new listing must catch up to.

Tennis

Fail

The top 5 products take 100% of clicks, so Tennis is a Fail.

Flapen Score: 46
46 / 100Ranks 661 of 1,017 Sport & Freizeit niches · −4 vs the category median of 50
Market size: €116K/yr801K searches / yr
90-day growth: +69.3%search demand this quarter
Competition: 100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Tennis against its category

The dotted line is the Sport & Freizeit average. Past it, Tennis is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Tennis market on Amazon at a glance

Shoppers on Amazon Germany searched for Tennis 801K times last year and spent an estimated €116K. All 3 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 801K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €116K a year.

Searches, last 12 months: 801K
Growth, 90 days vs prior 90: +69.3%
Conversion, latest week: 0.6%
Market size, estimated: €116Ka year
Peak month: July3.2× the quietest month
Top search term: tennis504K searches a year

02 · Price

A sale here is worth €24.94.

Listings sell for €24.94 on average, from €11.93 to €38.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At €24.94 that is €50K to €62K a year per listing.

Average price: €24.94inside the $15 to $100 sweet spot
Price range: €11.93–€38.19
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 2,000–2,500
Revenue per listing a year: €50K–€62K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Tennis. It carries 938 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #132in Tennis
Average rating: 4.13 starsAmazon Germany average 4.37 stars
Average reviews: 938per listing
Listings tracked: 3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Tennis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 181%
Brand 210%
Brand 39%

Demand

Tennis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Tennis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

tennis504K/yr +97.4%0.1% conv.
tennis trainer49K/yr +24.1%1.7% conv.
tennis zubehör35K/yr +63.0%0.1% conv.
tennisball mit schnur20K/yr +23.5%1.2% conv.
tennistrainer17K/yr +32.4%1.5% conv.
tennis geschenk35K/yr +52.8%0.1% conv.
tennis geschenke24K/yr +51.1%0.0% conv.
tennistrainer mit ball10K/yr +56.9%2.4% conv.
tennis trainer set11K/yr +6.9%1.9% conv.
tennis zubehör herren14K/yr +85.9%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Tennis

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Spaß/Unterhaltungserlebnis”

20%of negative reviews mention “Preis-Leistungs-Verhältnis”

1.6%of orders come back

“Sein Geld nicht Wert”

A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Tennis questions

Answered from the same tracked data.

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