Survival Kit

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €309K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-56.5%

Conversion, latest week

0.6%

Market size, estimated

€309Ka year

Peak month

November3.0× the quietest month

Top search term

survival kit315K searches a year

Listings sell for €48.15 on average, from €3.32 to €419.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €48.15 that is €5K to €12K a year per listing.

Average price

€48.15inside the $15 to $100 sweet spot

Price range

€3.32–€419.59

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

€5K–€12K

Returns

0.4%of orders · Amazon Germany median 1.1%

93% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #192 within Campingküche. It carries 1,736 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

92%

Out of stock, average day

2.7%

Average rank

#192in Campingküche

Average rating

4.44 starsAmazon Germany average 4.37 stars

Average reviews

1,736per listing

Listings tracked

61

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months