How competitive is the Super Bowl niche on Amazon Germany?

8 brands and 64 sellers compete in Super Bowl on Amazon Germany. The top 5 Super Bowl products take 64% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Super Bowl?

Super Bowl buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 1.4%.

What does it cost to enter the Super Bowl niche?

Super Bowl sells for €16.71 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.38–€26.72. The average incumbent carries 2,144 reviews — the moat a new listing must climb.

Super Bowl

soft demand (-29.6% this quarter) — Super Bowl doesn't clear our bar today.

Flapen Score

Skip it

Ranks 792 of 1,017 Sport & Freizeit niches · −8 vs the category median of 50

This niche Category average · 1,017 niches

Is Super Bowl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Super Bowl is a €290K/yr Amazon Germany market (959K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Super Bowl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.6% over the last 90 days and 1.8% of searches end in a purchase.

€290K

revenue / yr

Units sold / yr20K

Search volume / yr-29.6%959K

Conversion rate1.8%

Avg price€16.71

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 64

Top-5 product click share64%

Open market8%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Super Bowl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wilson NFL Super Grip Fußball braun Official

Price: €23.93
Rating: 4.7/5
Reviews: 20,909
Age: 13y ago

Hy-Pro Kicker American Football Unisex für Jugendliche Braun

Price: €10.79
Rating: 4.6/5
Reviews: 169
Age: 5y ago

Wilson Mini Football Mikro braun

Price: €8.38
Rating: 4.4/5
Reviews: 1,877
Age: 18y ago

Wilson American Football NFL Team Tailgate Gummi

Price: €12.80
Rating: 4.4/5
Reviews: 201
Age: 2y ago

Wilson GST SpeedSkin Football Mit Außenhülle aus Leder und ACL-Präzisionsschnürung Für verbesserten Grip und präzise Würfe Farbe: Braun Offizielle Größe

Price: €26.72
Rating: 4.7/5
Reviews: 268
Age: 1y ago

Newest

by launch date

adidas Unisex Starlancer Club Ball Recreation Ball Blue/White 5

Price: €10.11
Rating: 4.5/5
Reviews: 4,459
Age: 1mo ago

SDukes NXT8 American Football Ball Jugend Youth Größe Size 8

Price: €21.11
Rating: 4.0/5
Reviews: 2
Age: 8mo ago

NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAR 9 Inch)

Price: €16.57
Rating: 4.3/5
Reviews: 23
Age: 1y ago

NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAB 9 Inch)

Price: €16.64
Rating: 4.3/5
Reviews: 23
Age: 1y ago

Wilson GST SpeedSkin Football Mit Außenhülle aus Leder und ACL-Präzisionsschnürung Für verbesserten Grip und präzise Würfe Farbe: Braun Offizielle Größe

Price: €26.72
Rating: 4.7/5
Reviews: 268
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

WILSON60%
Hy-Pro18%
No Huddle6%
NEO-SPLASH5%
Derbystar4%
SDukes3%
Open — no brand owns it (2 brands, 5%)

Super Bowl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume959KCVR1.8%Products18Brands8Top 5 Brands92%OOS Rate0.7%Rating4.5★Reviews2,144Avg BSR#22

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top Super Bowl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

football342K/yr -8.6%1.7% conv.
american football135K/yr -14.0%1.4% conv.
nfl296K/yr -67.8%0.0% conv.
footb19K/yr -10.5%0.0% conv.
mini football15K/yr +1.8%4.4% conv.
footba17K/yr -8.6%0.0% conv.
football kinder12K/yr -10.6%3.3% conv.
footbal13K/yr -11.8%0.2% conv.
american football ball16K/yr -27.9%2.4% conv.
nfl football34K/yr -69.4%2.3% conv.

What reviews say buyers love and hate about Super Bowl

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Qualität insgesamt29%

“Sehr gute Qualität robust und sehr schön”

Preis-Leistungs-Verhältnis12%

“Super Preis”

beworben Vs Tatsächliches Produkt11%

“Tut was er soll”

Spaß/Unterhaltungserlebnis11%

“hatten wir viel Spaß mit”

Gesamtgröße9%

“Passt, griffig und qualitativ gut”

What buyers complain about

90% of reviews

Haltbarkeit32%

“Hält leider nicht”

Qualität insgesamt25%

“Schlecht verarbeitet, beim zweiten Mal befüllen hat sich das Ventil in den Ball verzogen”

Gesamtgröße6%

“zu groß für Kinder”

Auslaufsicher6%

“Undicht”

Form/Stil6%

“ein Ball sollte rund sein und keine ei Form haben so sonst sieht er schön auss deswegen 2 Sterne sonst eigentlich nur 0”

Super Bowl return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

66%

2Inflation/Deflation

3Defekt Material/Teile

4Haltbarkeit

5beworben Vs Tatsächliches Produkt

Common Super Bowl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Super Bowl 42/100 on Amazon Germany — Skip it. The niche generates €290K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -29.6% over the last 90 days.