super bowl
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€16.71avg listing price — sweet spot $15–$100
Price range
Good€8.38–€26.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€290K€290K/yr · 959K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,144.22avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, super bowl is a €290K/yr Amazon Germany market (959K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
super bowl market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- €251K–€334K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.7%
- Avg brand age
- 42 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
64
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- WILSON60%
- Hy-Pro18%
- No Huddle6%
- NEO-SPLASH5%
- Derbystar4%
- SDukes3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top super bowl search terms
- football342K/yr
- american football135K/yr
- nfl296K/yr
- footb19K/yr
- mini football15K/yr
- footba17K/yr
- football kinder12K/yr
- footbal13K/yr
- american football ball16K/yr
- nfl football34K/yr
Top super bowl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilson NFL Super Grip Fußball braun Official
WILSON€23.934.7★20,909 rev
Hy-Pro Kicker American Football Unisex für Jugendliche Braun
Hy-Pro€10.794.6★169 rev
Wilson Mini Football Mikro braun
WILSON€8.384.4★1,877 rev
Wilson American Football NFL Team Tailgate Gummi
WILSON€12.804.4★201 rev
Wilson GST SpeedSkin Football Mit Außenhülle aus Leder und ACL-Präzisionsschnürung Für verbesserten Grip und präzise Würfe Farbe: Braun Offizielle Größe
WILSON€26.724.7★268 rev
Newest
by launch date
adidas Unisex Starlancer Club Ball Recreation Ball Blue/White 5
adidas€10.114,459 rev
SDukes NXT8 American Football Ball Jugend Youth Größe Size 8
SDukes€21.112 rev
NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAR 9 Inch)
NEO-SPLASH€16.5723 rev
NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAB 9 Inch)
NEO-SPLASH€16.6423 rev
Wilson GST SpeedSkin Football Mit Außenhülle aus Leder und ACL-Präzisionsschnürung Für verbesserten Grip und präzise Würfe Farbe: Braun Offizielle Größe
WILSON€26.72268 rev
Trending
90-day click momentum
No Huddle American Football Indoor Softball aus Schaumstoff 20 5cm Länge (2er-Pack Braun)
No Huddle€23.434.7★
NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAR 9 Inch)
NEO-SPLASH€16.574.3★
Aipwerer Fussball Größe 4/5 Kinder Fußball Kinder Standard Trainingsfußball
Aipwerer€16.054.2★
NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAB 9 Inch)
NEO-SPLASH€16.644.3★
Derbystar Bundesliga Brillant Replica v22
Derbystar€23.394.4★
What buyers say about super bowl
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr gute Qualität robust und sehr schön”
“Super Preis”
“Tut was er soll”
“hatten wir viel Spaß mit”
“Passt, griffig und qualitativ gut”
“die Kinder freuten sich über die Farben.”
“Schönes Design”
“Alles Top super für Kinder die mit dem Sport beginngen”
“Schöner Lederfussball”
“Ist rund, sieht gut aus und wirkt hochwertig”
What buyers complain about
“Hält leider nicht”
“Schlecht verarbeitet, beim zweiten Mal befüllen hat sich das Ventil in den Ball verzogen”
“zu groß für Kinder”
“Undicht”
“ein Ball sollte rund sein und keine ei Form haben so sonst sieht er schön auss deswegen 2 Sterne sonst eigentlich nur 0”
“Handelt sich um Kunstleder wie viele andere, die ich deshalb nicht gewählt hatte”
“Miserabel, Gummi löst sich auf”
“Eine Frechheit, dass es für der Rückversand 1,99 Euro einkassiert wurde”
“Der Ball verliert Luft”
“Außerdem ist der Geruch beim Auspacken ziemlich stark und störend”
Top return reasons
Common questions
- Is super bowl profitable to sell on Amazon Germany?
- The niche generates €290K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the super bowl niche?
- 8 brands and 64 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in super bowl?
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 1.4%.
- When does demand for super bowl peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the super bowl niche?
- Listings span €8.38–€26.72; the average listing price is €16.71 (sweet spot $15–$100). The average incumbent carries 2,144 reviews — the moat a new listing must climb.