Super Bowl

Shoppers searched for this 959K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €290K a year.

Searches, last 12 months

959K

Growth, 90 days vs prior 90

-29.6%

Conversion, latest week

1.8%

Market size, estimated

€290Ka year

Peak month

February3.1× the quietest month

Top search term

football342K searches a year

Listings sell for €16.71 on average, from €8.38 to €26.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €16.71 that is €13K to €17K a year per listing.

Average price

€16.71inside the $15 to $100 sweet spot

Price range

€8.38–€26.72

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

€13K–€17K

Returns

1.4%of orders · Amazon Germany median 1.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #22 within American Football. It carries 2,144 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#22in American Football

Average rating

4.46 starsAmazon Germany average 4.37 stars

Average reviews

2,144per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months