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Sup Kinder

Fail

Buyers convert on only 0.5% of searches, so Sup Kinder is a Fail.

Flapen Score
48
48 / 100
Ranks 596 of 1,017 Sport & Freizeit niches · −2 vs the category median of 50
Market size
€35K/yr65K searches / yr
90-day growth
+530.0%search demand this quarter
Competition
55%top-5 click share · 15 brands · 24 sellers

Flapen Score

Sup Kinder against its category

The dotted line is the Sport & Freizeit average. Past it, Sup Kinder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sup Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Sup Kinder 65K times last year and spent an estimated €35K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +530.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+530.0%
Conversion, latest week
0.5%
Market size, estimated
€35Ka year
Peak month
July12.1× the quietest month
Top search term
sup kinder17K searches a year

02 · Price

A sale here is worth €118.24.

Listings sell for €118.24 on average, from €8.84 to €197.40. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €118.24 that is €0 to €12K a year per listing.

Average price
€118.24above the $15 to $100 sweet spot
Price range
€8.84–€197.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #64 within Fußball. It carries 557 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
87%
Out of stock, average day
25.2%
Average rank
#64in Fußball
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
557per listing
Listings tracked
23

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sup Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

17%

  • Brand 141%
  • Brand 217%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (9 brands, 17%)

Demand

Sup Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.1×

Search terms

Top Sup Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sup kinder17K/yr
  • kinder sup12K/yr
  • stand up paddle kinder8K/yr
  • kinder sup board7K/yr
  • stand up paddling board kinder8K/yr
  • sup board kinder7K/yr
  • kinder stand up paddle5K/yr

Reviews and returns

What reviews say buyers love and hate about Sup Kinder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Nur die Pumpe ist nicht ganz so wertig”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sup Kinder questions

Answered from the same tracked data.