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Steppbrett

Fail

Demand is soft, at -23.4% this quarter, so Steppbrett is a Fail.

Flapen Score
49
49 / 100
Ranks 545 of 1,017 Sport & Freizeit niches · −1 vs the category median of 50
Market size
€193K/yr502K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
54%top-5 click share · 17 brands · 46 sellers

Flapen Score

Steppbrett against its category

The dotted line is the Sport & Freizeit average. Past it, Steppbrett is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steppbrett market on Amazon at a glance

Shoppers on Amazon Germany searched for Steppbrett 502K times last year and spent an estimated €193K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €193K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
1.2%
Market size, estimated
€193Ka year
Peak month
February2.4× the quietest month
Top search term
step251K searches a year

02 · Price

A sale here is worth €32.89.

Listings sell for €32.89 on average, from €17.34 to €120.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €32.89 that is €3K to €8K a year per listing.

Average price
€32.89inside the $15 to $100 sweet spot
Price range
€17.34–€120.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #20 within Fitness. It carries 981 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
60%
Out of stock, average day
13.9%
Average rank
#20in Fitness
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
981per listing
Listings tracked
25

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Steppbrett products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

46

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

26%

  • Brand 122%
  • Brand 217%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Steppbrett search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Steppbrett search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step251K/yr
  • steppbrett111K/yr
  • steppbrett für zuhause36K/yr
  • aerobic stepper28K/yr
  • step aerobic brett16K/yr
  • steppbrett höhenverstellbar14K/yr
  • stepboard10K/yr
  • aerobic steppbrett6K/yr
  • step board7K/yr
  • step brett5K/yr

Reviews and returns

What reviews say buyers love and hate about Steppbrett

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Fällt sehr klein aus”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Steppbrett questions

Answered from the same tracked data.