How competitive is the Steigeisen niche on Amazon Germany?

13 brands and 48 sellers compete in Steigeisen on Amazon Germany. The top 5 Steigeisen products take 63% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Steigeisen?

Steigeisen buyers on Amazon Germany complain most about Haltbarkeit, Gesamtgröße, Eignung Winterwetter, the themes mined from the niche's reviews. Its return rate is 2.7%.

What does it cost to enter the Steigeisen niche?

Steigeisen sells for €57.01 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €13.53–€143.17. The average incumbent carries 903 reviews — the moat a new listing must climb.

Steigeisen

soft demand (-50.2% this quarter) — Steigeisen doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 898 of 1,017 Sport & Freizeit niches · −13 vs the category median of 50

This niche Category average · 1,017 niches

Is Steigeisen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Steigeisen is a €77K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.

Steigeisen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.2% over the last 90 days and 1.4% of searches end in a purchase.

€77K

revenue / yr

Units sold / yr2K

Search volume / yr-50.2%101K

Conversion rate1.4%

Avg price€57.01

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 48

Top-5 product click share63%

Open market18%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Steigeisen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Unigear Steigeisen für Wanderschuhe Grödel und Spikes für EIS Schnee 24 Schuhspikes Schneespikes Eisstollen Traktion mit Anti-Rutsch für Walking Joggen Klettern und Wandern

Price: €18.49
Rating: 4.5/5
Reviews: 1,907
Age: 7y ago

SALEWA Alpinist Combi-Steigeisen

Price: €110.28
Rating: 4.6/5
Reviews: 439
Age: 12y ago

Salewa Alpinist Walk Steigeisen

Price: €104.96
Rating: 4.5/5
Reviews: 409
Age: 12y ago

Petzl Vasak Llu Steigeisen One Size

Price: €143.17
Rating: 4.7/5
Reviews: 22
Age: 2y ago

Salewa Alpinist Aluminium Kombi-Steigeisen

Price: €96.16
Rating: 4.2/5
Reviews: 99
Age: 12y ago

Newest

by launch date

Grödel für Wanderschuhe & Bergschuhe Universal Steigeisen 14 Zähne Crampons Spikes für Schuhe Grödeln Snowline geeignet Antirutsch Grödel für Schnee & EIS Winter-Abgleitschutz(s1-a)

Price: €43.93
Rating: 4.8/5
Reviews: 7
Age: 8mo ago

Chumix Grödel Steigeisen für Bergschuhe mit 26 Zähne Edelstahl Schuhspikes Leicht und Griffig Anti-Rutsch Spikes Schuhe für Wandern Trekking Klettern Angeln Herren & Damen Winter Außenaktivität

Price: €13.53
Rating: 4.1/5
Reviews: 20
Age: 11mo ago

Sportneer Steigeisen Eisstollen Traktion 28 Spikes Edelstahl Anti-Rutsch EIS Schnee Grips für Schuhe Stiefel Sicherer Schutz für Gehen Joggen Angeln Wandern

Price: €15.56
Rating: 4.4/5
Reviews: 2,163
Age: 11mo ago

12-Zahn-EIS-Steigeisen mit Verstellbaren Riemen für Klettern und Gletscherwandern Optimaler Halt bei Schnee und EIS für Schuhgrößen US 6-13 5

Price: €32.96
Rating: 3.7/5
Reviews: 5
Age: 1y ago

Petzl Vasak Llu Steigeisen One Size

Price: €143.17
Rating: 4.7/5
Reviews: 22
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

15%

Salewa41%
Unigear26%
PETZL7%
Grivel5%
Sportneer4%
BLUEVER3%
Open — no brand owns it (7 brands, 15%)

Steigeisen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR1.4%Products21Brands13Top 5 Brands82%OOS Rate6.8%Rating4.4★Reviews903Avg BSR#776

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.5×

What reviews say buyers love and hate about Steigeisen

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Benutzerfreundlichkeit13%

“Sehr einfach zu handhaben”

Greifer/Spikes/Stollen12%

“Sehr guter Halt am Hang”

Eignung Winterwetter12%

“heben das Winterwandern wirklich auf ein neues Level.”

Qualität insgesamt10%

“Qualität ok”

Griff10%

“haben einen super Gripp.☆☆☆☆☆”

What buyers complain about

61% of reviews

Haltbarkeit22%

“Einmal verwendet und kaputt”

Gesamtgröße7%

“Passform ist eher mäßig”

Eignung Winterwetter6%

“für aktives Hobby im Winter leider nicht geeignet”

Gummiqualität5%

“Direkt beim ersten Schritt hängen geblieben, gummi vom Haken gelöst, gebrochen”

Griff4%

“Kein 100% iger Halt”

Steigeisen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

65%

2Qualität insgesamt

3Benutzerfreundlichkeit

4Gewicht schwer

5Haltbarkeit

Common Steigeisen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steigeisen 37/100 on Amazon Germany — Skip it. The niche generates €77K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -50.2% over the last 90 days.