Skip to content

Stairmaster

Fail

Demand is soft, at -38.2% this quarter, so Stairmaster is a Fail.

Flapen Score
29
29 / 100
Ranks 993 of 1,017 Sport & Freizeit niches · −21 vs the category median of 50
Market size
€150K/yr205K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
84%top-5 click share · 7 brands · 11 sellers

Flapen Score

Stairmaster against its category

The dotted line is the Sport & Freizeit average. Past it, Stairmaster is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stairmaster market on Amazon at a glance

Shoppers on Amazon Germany searched for Stairmaster 205K times last year and spent an estimated €150K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €150K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
0.5%
Market size, estimated
€150Ka year
Peak month
January1.9× the quietest month
Top search term
stairmaster58K searches a year

02 · Price

A sale here is worth €135.89.

Listings sell for €135.89 on average, from €68.06 to €297.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €135.89 that is €0 to €14K a year per listing.

Average price
€135.89above the $15 to $100 sweet spot
Price range
€68.06–€297.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
4.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #47 within Fitness. It carries 1,362 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
70%
Out of stock, average day
17.7%
Average rank
#47in Fitness
Average rating
4.00 starsAmazon Germany average 4.37 stars
Average reviews
1,362per listing
Listings tracked
10

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Stairmaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Brand 149%
  • Brand 221%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Stairmaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Stairmaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stairmaster58K/yr
  • stairmaster für zuhause50K/yr
  • treppensteiger fitnessgerät34K/yr
  • stair stepper21K/yr
  • stair climber10K/yr
  • climber fitnessgerät7K/yr
  • vertical climber5K/yr
  • stair master4K/yr
  • stair stepper für zuhause6K/yr
  • climber4K/yr

Reviews and returns

What reviews say buyers love and hate about Stairmaster

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Übung/Sporteignung”
12%of negative reviews mention “Geräuschpegel”
4.8%of orders come back
“laut, geringe Gangreserve, billiger Monitor”
A buyer, on “Geräuschpegel”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stairmaster questions

Answered from the same tracked data.