- Flapen Score
- 29 / 100Ranks 993 of 1,017 Sport & Freizeit niches · −21 vs the category median of 5029
- Market size
- €150K/yr205K searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 11 sellers
Flapen Score
Stairmaster against its category
The dotted line is the Sport & Freizeit average. Past it, Stairmaster is stronger. Inside it, weaker.
Market
The Stairmaster market on Amazon at a glance
Shoppers on Amazon Germany searched for Stairmaster 205K times last year and spent an estimated €150K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €150K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €150Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- stairmaster58K searches a year
02 · Price
A sale here is worth €135.89.
Listings sell for €135.89 on average, from €68.06 to €297.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €135.89 that is €0 to €14K a year per listing.
- Average price
- €135.89above the $15 to $100 sweet spot
- Price range
- €68.06–€297.30
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€14K
- Returns
- 4.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #47 within Fitness. It carries 1,362 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 70%
- Out of stock, average day
- 17.7%
- Average rank
- #47in Fitness
- Average rating
- 4.00 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,362per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Stairmaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
3%
- Brand 149%
- Brand 221%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 64%
- Open — no brand owns it (1 brand, 3%)
Demand
Stairmaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top Stairmaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stairmaster58K/yr
- stairmaster für zuhause50K/yr
- treppensteiger fitnessgerät34K/yr
- stair stepper21K/yr
- stair climber10K/yr
- climber fitnessgerät7K/yr
- vertical climber5K/yr
- stair master4K/yr
- stair stepper für zuhause6K/yr
- climber4K/yr
Reviews and returns
What reviews say buyers love and hate about Stairmaster
We read the reviews and the return reasons for every product selling here.
“laut, geringe Gangreserve, billiger Monitor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stairmaster questions
Answered from the same tracked data.









