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Squat Rack

Fail

Demand is soft, at -23.7% this quarter, so Squat Rack is a Fail.

Flapen Score
47
47 / 100
Ranks 629 of 1,017 Sport & Freizeit niches · −3 vs the category median of 50
Market size
€225K/yr186K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
55%top-5 click share · 16 brands · 20 sellers

Flapen Score

Squat Rack against its category

The dotted line is the Sport & Freizeit average. Past it, Squat Rack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squat Rack market on Amazon at a glance

Shoppers on Amazon Germany searched for Squat Rack 186K times last year and spent an estimated €225K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €225K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
1.1%
Market size, estimated
€225Ka year
Peak month
January1.9× the quietest month
Top search term
squat rack63K searches a year

02 · Price

A sale here is worth €111.28.

Listings sell for €111.28 on average, from €18.49 to €460.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €111.28 that is €0 to €11K a year per listing.

Average price
€111.28above the $15 to $100 sweet spot
Price range
€18.49–€460.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #46 within Fitness. It carries 708 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
38%
Out of stock, average day
6.7%
Average rank
#46in Fitness
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
708per listing
Listings tracked
24

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Squat Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

25%

  • Brand 121%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Squat Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Squat Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squat rack63K/yr
  • langhantelständer40K/yr
  • langhantel ständer13K/yr
  • langhantelablage11K/yr
  • half rack10K/yr
  • kniebeugenständer8K/yr
  • langhantel halterung6K/yr
  • langhantel rack4K/yr
  • hantelablage langhantel6K/yr
  • hantelstangen halterung6K/yr

Reviews and returns

What reviews say buyers love and hate about Squat Rack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Preis-Leistungs-Verhältnis”
13%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“BILLIGE PRODUKTION FÜR NICHT GERADE WENIG GELD”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Squat Rack questions

Answered from the same tracked data.